If you’re looking to start a business, a takeaway might not necessarily be your first port of call. However, the events of 2020 have been incredibly kind to this industry, what with millions of people being stuck at home and ordering in so often.
It could be worth your while running your own takeaway and trying to exploit some of this success for yourself. Of course, if you’re going to do that, you’ll need to employ these four tips for the best chance of making a profit.
Affordable But Quality Food
If a customer is going to order food from you, there are certain areas that you have to excel in. These are typically the price and quality of your food. In a perfect world, what you’d offer would be the best food around at the cheapest price. Unfortunately, when it comes to these two elements, you sometimes have to sacrifice one for the other.
As for which one you should prioritize, quality seems to be more important. Most returning customers can accept spending a few pounds more at your takeaway than someone else’s if the food you offer is better. However, it’s essential that you still keep things in an affordable range. The average weekly household spend on takeaways is just under £5.50, meaning you risk putting people off if your prices are too high.
A Unique Service
Search local takeaways on Google, or scroll through apps like Deliveroo, and you’ll see that there’s already dozens of places nearby for people to eat. That much competition can obviously be overwhelming when you’re setting up your business. However, instead of panicking, just look at what these places offer and see how you can set yourself apart from them.
Maybe there’s not a takeaway dedicated to vegan food in the area, or perhaps there’s a type of cuisine that’s unavailable. These gaps in the market are the perfect opportunity for you to swoop in and deliver a service that customers want but can’t get access to.
How many takeaway menus have you had posted through your door over the years? Out of those, how many have you actually kept and used? There’s no denying that putting menus through people’s letterboxes can be an effective way of promoting your business. However, if you’re going to employ this tactic, you need to ensure that your menu is worth holding onto.
Exclusive offers are one way of doing this, but an eye-catching design can go a long way too. If a menu looks high quality, customers will value you it. The great thing is that you don’t even have to pay lots of money to achieve this. Butterfly Print and Design are a dedicated company that are popular for offering cheap menu printing online. They print high resolution menus in exceptional quality without forcing you to pay an arm and a leg. Utilizing their services could definitely win you a fair few customers.
Engaging Social Media
Menus are a great form of advertisement, but in this day and age, you can’t hope to truly succeed unless you’re on social media. As a local takeaway, you might not attract much in the way of followers. However, you have an amazing opportunity to win over a bunch of potential customers if you make your online accounts engaging.
Post regularly, start conversations, and don’t be afraid to poke fun at yourself if you want to grab people’s interest. Don’t dedicate too much of your content to promotion – in fact, it’s advised that you limit this to just 20%. Try to be relatable to your audience and be sure to share some exclusive deals on these platforms too. That’ll generate engagement which will boost your accounts and make it easier to reach more customers.
As with any new business venture, making a success of a takeaway requires hard work and immense dedication. However, if you focus on giving customers something high quality and unique while promoting it effectively, there’s no reason why your takeaway can’t be a hit.