The Techies – Meet the Winners

By Nick Batten on 11 July, 2023

Now in its sixth year and open for entries, The Techies is a Business Exchange award scheme that celebrates Swindon and Wiltshire’s most exciting tech innovators. 

Over the last few weeks, we have been catching up with some of the winners of the 2022 awards.  

Today we hear from James Ducker, Founder and Director of Decent Group, a company which – for more than 20 years – has designed and built bespoke business systems that have transformed businesses across a wide range of industry sectors.

Decent Group’s entry focused on its work for Blackpool Illuminations with Lightworks. For this, the team created an automated switch-on and LED control system to manage one million LED lamps connected by 100 miles of cabling.

How did it feel to win the ‘Driven by Data’ at the Techies 2022?  

Winning was a great achievement for us. It was a moment of pride and validation for our team’s hard work and expertise in leveraging data and software development to bring real transformation.

Tell us more about what you do.  

We are bespoke business software specialists based in Swindon and specialise in developing powerful software solutions across the UK and beyond for all kinds of businesses. Over the last 20 years, we have built a strong reputation for streamlining business-critical processes and making them more efficient, supported by intuitive robust systems.

We create tailor-made software systems that address the unique needs of our clients, solving real business challenges and optimising operations. 

What have you been working on since winning?  

We have transformed the processes of an aluminium die-casting manufacturer, providing them with visibility of real-time production data. We have also developed a bespoke system for a food business to manage their diverse product range, enabling their growth without increasing staff numbers.

What are your plans for the coming months?  

We plan to forge new partnerships with businesses seeking to optimise their operations and improve efficiency. We will also continue supporting our clients to provide targeted new innovations to their software systems.

What would be your advice to anyone looking to enter the Techies?  

For anyone considering entering the Techies or any other technology-focused awards, our advice would be to showcase your innovation, impact, and the value you bring to businesses and society.

Have you made any new connections as a result of winning the award?

Yes, winning has provided us with valuable opportunities to connect with like-minded professionals, industry experts, and potential clients. The recognition and exposure from the award has opened doors for us to engage in meaningful conversations and allowed us to forge valuable connections within the local Swindon business community. 

Are you using your award win in your marketing?  

Absolutely! We are very proud of our achievement.

If The Business Exchange could help you share one message, what would it be?  

2023 must be the year of efficiency, where high-performing software is key to survival and growth in the business landscape. 

We firmly believe that technology must drive business success and solve real business challenges, along with improving business efficiency to improve overall performance. By using data-driven technology solutions, businesses are empowered to streamline their operations, optimise processes and achieve significant improvements in efficiency. Embracing our bespoke software solutions can be a game-changer for businesses seeking to thrive in an increasingly competitive market.

How can readers connect with you?  

They can visit our website:, to explore our services, case studies and testimonials. Additionally, they can reach us via email at: or by phone on 01793 250 198. 

We also maintain an active presence on social media platforms such as LinkedIn and Twitter, where readers can follow us to stay updated on our latest projects, industry insights, and news.



Will you be entering the Techies again this year?

Yes – building on our success and recognition from last year, we are eager to showcase our innovative software solutions!

Enter the Techies Awards Swindon & Wiltshire online at: or to find out more about sponsorship opportunities, email:

Pictured above: The Decent Group team receiving their award last year