The Techies – Meet the winners

By Nick Batten on 3 July, 2023

Now in its sixth year and open for entries, The Techies is a Business Exchange award scheme that celebrates Swindon and Wiltshire’s most exciting tech innovators. 

Over the last few weeks, we have been catching up with some of the winners of the 2022 awards. 

Today we hear from Ruby Pettifer, Product Marketing Manager at TechEdology – a Pewsey-based technology company specialising in assistive technology and education tech. 

Winner of the ‘Social Impact Award,’ TechEdology’s entry concentrated on its flagship product ‘Inspiration 10’ which is an intuitive visual thinking tool that helps users quickly capture and structure ideas and map out knowledge, supporting them to write. A tool particularly useful for users with dyslexia, dyspraxia, ADHD, autism and Asperger’s.

How did it feel to win the ‘Social Impact Award’ at the Techies 2022? 

It was fantastic! We appreciate the recognition of the positive impact our product, Inspiration, has on users. Winning any award is an absolute honour, but getting one on our doorstep feels particularly great. The evening was a whole team outing too, which was lovely for us to all celebrate together. 

Tell us more about what you do 

As a small team, we publish Inspiration, an assistive technology software tool for creating mind maps, outlines, presentations and more; which is especially great at helping those with neurodifferences or cognitive challenges. We also publish Rainforest Coding, a Scratch coding programme aimed at primary school children. TechEdology also runs and hosts a calendar of assistive technology events up and down the country, as well as online. 

What have you been working on since winning? 

We have not sat still; we’ve been across to the US twice showcasing Inspiration at events, as well as organised and run a series of UK events, online and in-person. We’ve also been working on Inspiration behind the scenes, and created our brand-new Maps Generator tool, which will allow users to convert documents into Inspirations maps. 

What are your plans for the coming months? 

The coming months will be slightly quieter, as they tend to be every summer, but this valuable time gives us the chance to be together as a team and to plan future events and, very excitingly, to continue working on Inspiration 11, the highly-anticipated update of our award-winning software. 

What would be your advice to anyone looking to enter the Techies? 

Do it! There was a fantastic energy on the night and, of course, winning was the cherry on the top. 

Have you made any new connections as a result of winning the award? 

We did rack up some new LinkedIn connections and our director, Reeza, has attended another Business Exchange networking event on the back of the Techies. 

Are you using your award win in your marketing? 

We definitely shouted about it on our socials! We were proud of the win so we also included it in our newsletters and on our website and have used the winners’ logo everywhere we can, too. 

If The Business Exchange could help you share one message, what would it be? 

Be more accessible. We’re definitely still learning and growing in this area, but accessibility is so important: from the colour contrast on graphics, to providing a dog bowl at events for support dogs, it is something that should be embedded into the everyday. 

How can readers connect with you?

Readers can connect with us on Linkedin @TechEdology, or email us at:

Enter the Techies Awards Swindon & Wiltshire online at: or to find out more about sponsorship opportunities, email:

Pictured above: (left to right) Nicole Shellard: Marketing Assistant, Ellie Hill: Visual Content Creator, Ruby Pettifer: Product and Marketing Manager, Reeza Awoodun: Founder & Director, Jacky Evans: Sales Coordinator, Claudia Awoodun: Operations Director