Talking Techies

By Anita Jaynes on 7 July, 2022

Ahead of the return of the Swindon & Wiltshire Techies in the autumn, we’ve been chatting to some of the region’s best and brightest firms to find out more about them. 

From which superhero would your business be, to which tech could you live without, we’ve posed some questions to help us get to know our friendly neighbourhood tech businesses and the people behind them.

Kirsty Harris is Support Services Manager for Swindon-based Infinite Group winner of the 2019 Techies Driven by Data Award, sponsored by Monahans, which is presented to the organisation who can best demonstrate how they are using data to empower business and/or society.

Kirsty shares the answers to our questions below.

NAME: Kirsty Harris

COMPANY: Infinite Group Ltd

SECTOR: Field Marketing

CAN YOU SUM UP WHAT YOUR COMPANY DOES IN NO MORE THAN 10 WORDS? We deliver exceptional returns for clients through field retail excellence and insights.

WHO IS YOUR TECH IDOL? Ada Lovelace (known as the first computer programmer).

CAN YOU SHARE A QUOTE WHICH MEANS SOMETHING TO YOU?  “The ability to take data – to be able to understand it, to process it, to extract value from it, to visualise it, to communicate it – is going to be a hugely important skill in the next decades.” Hal Varian, Chief Economist, Google.

LOOKING AHEAD OVER THE NEXT DECADE, WHAT TECH DEVELOPMENTS EXCITE YOU? WHY? Video and virtual reality to bring retail to the comfort of the consumer’s sofa and computer vision technology to provide clients real-time insights for perfect retail execution. Changing the way we do traditional field marketing, saving man-hours, increasing sales, and elevating the consumer’s experience.

WHAT TECH COULD YOU NOT LIVE WITHOUT? WHY? Mobile data- the internet has become deeply rooted in our current life, where the presence of mobile data has become something crucial for our daily life. Because of mobile data, our field teams can collect and transmit information in real-time.

WHAT TECH COULD YOU LIVE WITHOUT? WHY? In the physical space, old technologies fade away as new technologies get invented. Here at infinite, we bring innovation and inspiring solutions that help our clients realise their true potential. 

TELL US SOMETHING WE DON’T KNOW ABOUT YOUR BUSINESS infinite Group is a member of ‘Business against homeless’ and we are delighted to be supporting Swindon’s Threshold Housing Link as our chosen Charity of the Year.

IF YOUR COMPANY WAS A SUPERHERO, WHICH ONE WOULD IT BE AND WHY? The Hulk because we smash the results out of the park!

HOW CAN PEOPLE KEEP UP TO DATE WITH YOUR COMPANY’S LATEST NEWS AND DEVELOPMENTS? Via our brand-new website launching soon www.infinitegroup.co.uk

To find out more about The Techies Awards Swindon and Wiltshire and to enter visit: www.the-techies-sw.co.uk