Start-Ups & the Internet: An important relationship

By Anita Jaynes on 13 March, 2023

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The internet has been revolutionary; there is no denying it. It has entered into almost all aspects of modern life. It has been particularly transformative for the business world. The global market is suddenly at your fingertips, which is obviously incredibly advantageous. Unlike years gone by, the need for intermediaries is almost completely removed because businesses have direct access to their customers. The use of the internet is widely accepted and embraced by businesses. However, when it comes to getting a start-up off the ground, you are likely to face a number of challenges, but internet use really can make things easier. This is why we have put together the following information, so read on. 

Building Your Own Website

Regardless of whether or not you plan to include any eCommerce elements or not, it is still beneficial to build a website for your business. Until you have worked out whether or not you will push an eCommerce approach, your website can just be used to convey pertinent information to your potential consumers, like contact details, a price list for your goods and/or services, as well as an address for your business. Obviously, as a start-up, you are likely to have a number of costs to consider, but it really is worth investing in website design. Even if you decide against eCommerce, your website still helps to build a better brand recognition which is why the design needs to be consistent with all of your marketing materials. It will be ideal to work with a bespoke web design agency that specialises in custom web design. This helps reassure you that you are getting the quality website put in place that you envisioned.


Depending on the nature of your start-up, your business plan and the industry within which you operate, eCommerce could help to provide your start-up with more opportunities both in selling your goods and buying materials. This is not always going to be applicable to all businesses, but it is worth considering if it makes sense for your business. There tends to be two distinct approaches from the perspective of a seller: B2 B and B2C, which stands for business to business and business to consumer, respectively. Business-to-business eCommerce tends to need less in the way of a storefront; in fact, online auctions and marketplaces tend to be where most of these businesses operate. B2C businesses, on the other hand, need an online storefront which allows consumers to browse and purchase products online. The storefront needs to look professional; otherwise, consumers will not make a purchase because they won’t believe that the business is legitimate. Think about who your target market is to ensure that your marketing efforts are geared toward appealing to them. 


One of the most popular methods of digital communication between businesses and their consumers is email and for good reason. They are incredibly accessible, and there is a record of the communications, too, which is often advantageous. However, emails are also increasingly popular among scammers used to send spam and phishing emails. This is why the design and content of your emails matter to reassure consumers that they are coming from a reputable source. You can push a mailing list on your website to encourage interested consumers to sign up if they want to learn more about your business or access exclusive discount codes, free gifts or samples. There are a number of software or application options which can help you to construct and distribute your emails, too, which makes things easier. 

How to Ensure You are Making the Most of the Internet

Utilising the internet properly is imperative for businesses; it allows them to build a network of consumers, potential consumers and other business contacts like suppliers or business partners. The internet can be used both internally and externally to improve business processes. It can be used to promote and communicate. Online marketing is key today. It is incredibly accessible and provides measurable results. Embracing social media is a great idea. A lot of start-ups cultivate a presence on the relevant social media platforms because it can help to drum up interest and build your following before you even launch the business. Posting high-quality content consistently and using targeted ads helps to draw your target market to you. It is important that your consumers follow by choice because they are genuinely interested in your business. Email marketing is also an option, although you will, of course, need to build a mailing list first. Lastly, ensuring that the content published on your website and even your social media accounts are SEO or search engine optimised helps to improve your ranking on search engine results making your content easier for potential consumers to find. 

In Summary

Taking advantage of the internet is vital for any start-up because it can help you to increase engagement among your consumers, which in turn increases your bottom line. It is really a symbiotic relationship. It is all but impossible for a business to survive and thrive today without some sort of internet presence. Building a business is incredibly tough; there are so many decisions to make, and it also takes significant financial investments. However, investing in digital marketing is not the area to scrimp and save on.