Wiltshire company aims to boost high street bookshops with new portal

By Ben Carey on 26 June, 2019

Reuben Digital based in Highworth, Wiltshire is hoping to encourage more people to engage with their local bookstore through its innovative web portal, Caboodle.

Launched by National Book Tokens, the portal allows booklovers to sign up to win loyalty points, enter competitions and find out about events near them including book signings.

Thousands of members are already signed up to receive regular updates from Caboodle, with over 1,300 individual bookstore brands, from chains like WHSmith and Waterstones to independent bookshops, able to keep local customers up-to-date with news and event alerts.

Reuben Digital has also built the National Book Tokens gift card store which allows gift cards to be personalised with words and pictures.

Ray Stephens, Managing Director of Reuben Digital, said, “The electronic customer relationship manager allows relatively small marketing teams to keep in touch with their customers, as communications are automated and local content is generated by members. 

“Book sellers and record shops face fierce competition from online retailers. We’re proud to be helping local businesses to engage with their customers.

“This strategy is ideal for businesses, organisations and charities that want to automate their electronic marketing to reach a broad customer base and build customer loyalty through regular engagement.”

For more details, visit www.reubendigital.co.uk

PICTURED: Ray Stephens, Managing Director of Reuben Digital, with Malcolm Swift, Manager of Highworth’s Lighthouse Bookshop, a member of the Book Token scheme