Highworth firm completes online e-commerce site for Nike

By Ben Carey on 12 April, 2019

Highworth’s Reuben Digital has completed a project to build an e-commerce site for one of the world’s biggest brands.

Working with Bristol’s Jigsaw Business Solutions, the team at Reuben Digital designed and built the electronic giftcard portal for sports giant Nike.

The brief was to create a platform to allow customers to order e-giftcards via Nike’s European website, complete with a bespoke anti-fraud system built to identify suspicious credit and debit card activity.

The project was completed within 12 weeks and since its launch in November 2018, the site has issued more than 6,000 e-giftcards to shoppers in nine European countries.

Reuben Digital, which was established in 2006, has created consumer websites for the likes of National Book Tokens and Theatre Tokens.

The company, which is based on Highworth’s Swindon Street, is also keen to work with local business and not-for-profit organisations, especially charities.

Ray Stephens, Director of Reuben Digital, said, “There are a lot of global brands looking at our purpose-built e-commerce sites that incorporate our anti-fraud engine because of its success rate in identifying and preventing the misuse of credit and debit cards.

“But there is no reason why smaller companies shouldn’t benefit from our expertise in web design and build, e-commerce solutions and app development. We’re proud of our local roots and remain committed to supporting other local businesses.”

For more information visit the Reuben Digital website.

Pictured: The Reuben Digital team: Corey Hiom, Helen Holden, Ray Stephens, Udoyon Bhaduri, Michael Horn, Louis Stephens, Gill Temple, Mark Vincent