How to give your small business website a boost this spring

By Anita Jaynes on 12 March, 2021

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Spring is here and it seems like things are finally starting to look up, as the sun is starting to come through the clouds and the UK government has laid out its plans for getting us out of lockdown. For small local businesses, it seems like there are finally some reasons to be cheerful as we look ahead to a summer and beyond that will hopefully be back to normal, but while we wait for the world to reopen, there are a few easy steps that you can take to give yourself a bit of a spring boost. 

After all, we’ve all learned that it’s important to keep moving forward over the last year or so. The renewed sense of optimism is fantastic, but positivity always works best when you’re backing it up with hard work and one careful eye on the little things. Here are a few ideas to help you get started.

Think About How You Can Make Your Website More Personal

With so many different things to keep an eye on over the past twelve months, a lot of business websites have essentially become a way to let customers know whether you’re open for customers or not. Now, no one’s saying that’s not important, but what you should also remember is that the online marketplace is more competitive than ever right now. 

Companies and businesses with all the resources in the world are putting a lot more effort into fine-tuning their online presence, so as a local business it’s more important than ever that you remind your clientele why they should come to you and tell new customers what makes you so special. Be open, honest and friendly, and make your website feel welcoming.

Does Your SEO Need A Spring Clean?

As we mentioned, we are sure that it has seemed like there have been more pressing matters than your website copy, but if you want to a make sure that you are appearing near the top of the search results, then you’re going to need to work on your website’s SEO. It’s not just about loading your text with keywords, it’s about user experience, relevance, quality and so much more. 

Good SEO strategy can make a huge difference to your small business, but a big digital marketing firm can sometimes be prohibitively expensive. If you’re looking for someone to break down the essentials, cut through the jargon and get your website up to scratch, Bristechtonic offers SEO freelancing services for small business owners like you. From an SEO audit through to creating links, it’s a pain-free process to get your site up those search rankings.

Don’t Neglect Your Social Media

When you’re focusing on a hundred different things at once, social media strategy can sometimes slip down the list. However, a good social media presence is so important for small businesses and can be an essential way to keep in touch with your customers and clients, as well as fostering new business. 

Do some research into which channels your clientele use most and post accordingly. Be open about how tough the last year has been, and tease what you’ve got coming up in the months ahead. If you’re looking ahead to a store re-opening, don’t be shy about what’s in store, and remember to reassure customers that you’ll be following safety precautions