Digital marketing agency celebrates Real Living Wage certification

By Anita Jaynes on 9 December, 2020

The team at Swindon-based digital marketing company Smarter Media have been named as one of the South West’s official Real Living Wage Employers for the second year running. 

They have received their accreditation from the Living Wage organisation which seeks to promote and share good practice when it comes to valuing staff and their standard of living. 

More than 7,000 employers have signed up to voluntarily pay their staff more than the hourly rate set by law. Of those just under 400 are in the South West and Smarter Media, which is based in Gypsy Lane, Swindon, stands alongside companies including Nationwide, Apetito and Google. 

Managing Director Emma Carter said, “Offering a real wage to our team, even though we’re a smaller business, is important to our company ethos. We believe in investment in our people, whilst matching our values to grow and succeed – we want our people to succeed with us. One of the ways we can do that is to offer than a salary which is more closely aligned to the actual cost of living.”

The Real Living Wage is different – and higher – than the government’s National Minimum Wage. Currently this is set at £8.20 an hour for the under-25s and £8.72 an hour for the over 25s and there is no separate rate to account for London weighting. The Real Living Wage is currently £9.50 an hour and £10.85 for those working in London.

The Living Wage organisation believes the hourly rates set by government do not reflect the cost of living in the here and now. The government bases it on a target to reach 66 per cent of average earnings by 2024. 

“In a community where unemployment is low, recruitment is tough and we are an SME competing against some corporate and big brands in the town, it demonstrates our approach to how valuable our team are to us,” Emma said.

“We aim to create a nurturing working environment with good pay and development opportunities and this is the foundation to ensure we keep the talent we attract. When your staff feel valued they will work hard to ensure customers feel valued so for me, it’s a win-win.”

This team are currently recruiting for two new members of staff, an SEO executive and a business development manager.  Smarter Media offers services including SEO-led digital marketing, big volume lead generation on a Pay Per Lead basis, social media marketing and paid media. They work with companies large and small including Amaroc, Kinaxia Logistics, Excalibur and Moovahome. Their approach is understanding what a client’s competitors are doing, gaining a deep understanding of a client’s business and then creating a strategy that helps a business grow effectively.

Visit Smarter Media online at: or to find out about their vacancies contact for details.  

Pictured above: Emma Carter, Managing Director, Smarter Media