Wiltshire Air Ambulance shortlisted for national fundraising award

By Anita Jaynes on 4 November, 2016

Wiltshire Air Ambulance’s success in raising funds during its first year as a stand-alone air ambulance has led it to being shortlisted for a national award.

It is shortlisted in the Fundraising Charity of the Year (Small) category in the Institute of Fundraising National Fundraising Awards, with the winner being announced on November 29 2016.

In 2015 Wiltshire Air Ambulance (WAA) underwent fundamental changes to the way its lifesaving service was funded and delivered, from sharing a helicopter with Wiltshire Police to operating a stand-alone air ambulance.  As a result of this change the charity’s running costs increased from £700,000 to £2.5 million a year.

The same year saw WAA celebrate its silver jubilee year with a series of fundraising events and on the operational side it began carrying blood on board, enabling its Critical Care Paramedics and Doctors to give vital pre-hospital blood transfusions to critically injured or ill patients.

The charity surpassed its fundraising target in 2015 by raising £3.06 million, which equates to a donation of £4.47 for every person in Wiltshire.

Growth took place across several income streams with community fundraising up 38%, legacies up 23%, In Memorium donations up 25%, while its Lottery and Superdraw increased by 19%.

Rebecca de la Bedoyere, Senior Fundraising Manager at WAA, said: “We are thrilled to be shortlisted in the prestigious Institute of Fundraising National Fundraising Awards. To be shortlisted we had to demonstrate that, through teamwork, we had achieved considerable and recognisable fundraising success.

“To be one of just four charities in the country shortlisted for this award is as much a testament to our supporters, volunteers and the people of Wiltshire as it is to the charity, and I’d like to thank everyone who has played a part. We receive incredible support from the people of Wiltshire and neighbouring counties and it is this that enables our helicopter and crew to continue flying and saving lives.”

The shortlisting of WAA in this award follows the success it achieved earlier this year when it won Lottery Operator of the Year at the Lotteries Council Awards 2016.

Pictured above:  Thank you from Wiltshire Air Ambulance’s charity team staff and aircrew. Rebecca de la Bedoyere is second from the right on the photo.