The Business Exchange 12 Days of Christmas – Day 10

By Anita Jaynes on 22 December, 2022

On the run up to Christmas this year, each day from 12th-24th December, The Business Exchange Swindon and Wiltshire is putting the spotlight on a local charity and its work.

Anita Jaynes, Founder of The Business Exchange, said, “It’s the season of giving and perpetual hope and it makes sense to use our reach to help raise awareness of some amazing causes in our community and their work.

“The Business Exchange is all about connecting people and organisations for good and corporate social responsibility is important to me personally. The not-for-profit space is particularly tough at the moment and needs all the help it can get.”

Today we put the spotlight on Inner Flame.

Inner Flame is a Swindon-based charity which offers free courses to 16-25 year olds to develop confidence, self-worth, life skills and employability.

Inner Flame runs the Prince’s Trust Team Programme in Swindon and Wiltshire, a 12-week full time employability and self-development programme. 

The charity has also developed its own mental health programme, Manage Anxiety Your Way, which was created in response to the increased need for mental health support for young people. 

To find out more about Inner Flame visit: and follow on Facebook, Instagram and LinkedIn.

The Business Exchange organises The Business Exchange South West Charity Conference & Expo. Back for a fifth year in 2023, the event is set to return to Bath Racecourse on Thursday 15th June. Book your tickets here or to find out more email: To get a feel for the day watch this year’s highlight film below.