Master your own PR

By admin on 30 July, 2021

Research undertaken by a Wiltshire PR consultant shows that up to 75 per cent of businesses, when questioned, said they needed to learn PR skills.

Sara Tye has spoken to 500 businesses over the past year, with her findings showing that many people find it difficult to promote their business.

Sara has worked in PR for almost 40 years, with nearly 20 of those running her own agency, RedheadPR. During the Covid-19 pandemic she switched her services online, running a Master Your Own PR programme to help struggling businesses.

Sara said, “I have a good understanding of what businesses need and when Covid happened and lockdown hit, I knew it was time to take my PR coaching online. I’ve seen a lot of people trying to get traction on social media and in other places as well, yet they’re not doing it properly.”

Through Master Your Own PR, business owners learn about developing their brand, working out their audience, running their own social media platforms, engaging with journalists, writing press releases and more.

Sara has coached business owners from all walks of life including jewellers, artists, consultants, agencies, fashion designers, retailers and food manufacturers.

The program utilises Sara’s own expertise and insider knowledge to create a detailed guide for prospective new entrepreneurs and existing business owners looking to sharpen their public relations and social media skills.

To join Master Your Own PR, click here.