Fundraising is taking off for local branding expert

By Anita Jaynes on 17 March, 2023

Mike Land, Founder of Swindon-based Nickel Designs, has pledged to raise at least £1,500 this year for Wiltshire Air Ambulance.

Mike started the ball rolling with a £150 donation, given in lieu of sending cards and gifts to clients and contacts at Christmas.

And he is promising make ten times that amount. He’ll stage a 24-hour van pull to mark the £1,500 fundraising milestone. Not only that, if he gets to £2,000, Mike is going to skydive from a plane.

Mike, said, “Wiltshire Air Ambulance is a cause very close to my heart, and they run a fantastic service, funded solely by donations. I got to know them when they invited me in to talk about branding, and I decided I wanted to help. I’ve been a member of Swindon Slinn Allstars Running Club for many years, and they support Wiltshire Air Ambulance too. I’d like to get to at least £1,500 and if every one of my business connections gave just £2, I would easily smash that.”

Mike is no stranger to fundraising. He’s bungee jumped, run marathons and half-marathons, staged a strictly come dancing evening and even abseiled down Portsmouth’s Spinnaker Tower, in aid of a number of different charities. Mike is also a non-exec director of Swindon not-for-profit The Platform Project, which helps bridge the gap between education and employment.

Plans for the 24-hour van pull are already underway. He just needs to get in sight of the £1,500 mark to finalise the date.

Naomi Barker, Corporate Partnerships Lead with Wiltshire Air Ambulance, said, “Each year we need to raise £4 million to keep the helicopter flying and continue saving lives. We receive no regular direct Government funding or National Lottery grants, so we have to rely on generous donations from the public and local businesses, such as Nickel Design, to help support our lifesaving work. We’re very excited Mike has chosen to support us. We can’t wait to get involved – I’m sure the van pull is just the beginning!”

A fundraising page has been set up. To make a donation click here.  For more about Mike Land and Nickel Design, go to Details of Wiltshire Air Ambulance are at