Black Nova Designs helps dance school reach the World Cup

By Ben Carey on 7 July, 2023

Calne-based tech firm Black Nova Designs has announced its sponsorship of the Wootton Bassett School of Dance.

The timely partnership comes in time for the 2023 Dance World Cup in Braga, Portugal, in which the School of Dance is competing as part of Team England.

The Dance World Cup will see 7,000 dancers from 52 countries around the world competing during a week-long contest. Wootton Bassett School of Dance’s dancers have successfully qualified in 15 dances which include solos, duets, trios and group dances to compete at this year’s event.

Staff at the School of Dance aimed to provide their whole team with the financial support needed to cover entry fees, uniforms and branded team costumes and contributions to other essentials. In addition to crowdfunding and completing various fundraising activities throughout the spring, the dance troupe asked local businesses for their sponsorship support.

Black Nova Designs has close ties with the Wootton Bassett School of Dance as Sales and Marketing Director Danielle Holmes has known the dance school’s co-founders Kate Lawrence and Vicky Lawrence for nearly 30 years.

Their association began because Danielle’s sister trained and competed with Vicky back in the 1990s and now Danielle’s daughter is learning the art of dance from the very same teacher.

Danielle said, “We have spent a lot of time with Vicky and her team over the years, talking business and becoming friends. We’re delighted to support a local family run-business and their dancers as they compete in Portugal and can’t wait to see how they get on!”

Pictured: Dance school co-founders Kate Lawrence and Vicky Lawrence alongside Kyle Holmes from Black Nova Designs.