National Apprenticeship Week 2024 (5th-11th February) is a government-backed initiative to highlight the increasingly important role that apprenticeships play for people and businesses.
This week, the team at Devizes-based Awdry Law is celebrating its successful Apprentice, Mia Davies, aged 19, who completed her Digital Marketing apprenticeship in August 2023 and was promoted to Marketing Executive shortly afterwards.
Mia now manages the firm’s marketing strategy, PR and advertising activities, working across their five offices in Wiltshire to market the seven legal departments across the firm – Wills, Tax & Probate, Family Law, Conveyancing, Commercial, Land & Development, Dispute Resolution and Employment Law.
When asked about her journey with Awdry Law, Mia said, “I joined Awdry Law as an Apprentice in January 2022 with minimal previous marketing experience and knowledge and have since been involved in various marketing activities across all key sectors and departments. This includes campaign planning, content creation, social media planning, events, and general business development.”
Mia’s most significant achievement within this time was being a critical component in the firm’s rebrand from Awdry Bailey & Douglas to Awdry Law. This included a change of name, new logo, new website together with new collateral, signage and merchandise. She was specifically responsible for the promotion of the rebrand using social media, email marketing and creating initiatives to inform and create a sense of anticipation for key stakeholders.
Mia continued, “In my role, no two days are the same and I am given the freedom to be creative, with enthusiasm from all the people here, and specifically the management board, to continue to suggest and develop new and unique marketing projects, and to generate brand awareness, reputation and trust, leading to new clients and growth across the various departments.”
When asked about the apprenticeship route, Mia commented, “Choosing an apprenticeship was the best thing I have ever done and has established a great career path for me at a young age. There is no doubt that the skills and experience I have gained in these early years of my career via the apprenticeship scheme will be integral in my future endeavours and I am excited to see what the future holds for me at such a supportive and forward-thinking organisation.
“For anyone looking into an apprenticeship and aspiring to have a career in Digital Marketing, I would highly recommend it.”
Tim Hotchkiss, Equity Partner, and Mia’s supervisor, added, “Mia’s success story is a source of inspiration for those considering the apprenticeship route and I have been delighted with how her career to date at Awdry Law has evolved. Mia is an excellent example of what can be achieved with hard work, enthusiasm, and a desire to learn.
“It has been incredibly rewarding to follow the trajectory of Mia and other Apprentices during my nineteen years at the firm and I have enjoyed watching them grow and develop as they forge their own paths. As a business, we look forward to working with more Apprentices in the future.”
If you want to find out more about Awdry Law’s career opportunities and read some more success stories from others who have taken a less traditional route to a career in a law firm, then visit: awdry.law/careers/career-stories
Pictured above: Mia Davies, Marketing Executive, Awdry Law
