Thrings completes Brecon Beacons Holiday Cottages’ sale

By Ben Carey on 16 November, 2020

Lawyers from Thrings’ Swindon office have negotiated the sale of a self-catering accommodation specialist to The Travel Chapter Group, one of the UK’s leading holiday letting agencies.

Established in 1976, Brecon Beacons Holiday Cottages offers high-quality holiday accommodation in the Brecon Beacons and across Wales through its portfolio of 330 self-catering cottages.

The company has been sold to Devon-based The Travel Chapter Group, a market leader for self-catering holidays across the UK which oversees thousands of properties via its flagship website holidaycottages.co.uk.

As well as being promoted through breconcottages.com, property owners will benefit from additional marketing exposure and reach across sites within The Travel Chapter Group’s network, which receives more than 30 million visits a year.

Lawyers at Thrings advised Brecon Beacons Holiday Cottages Founder Elizabeth Daniel on all aspects of the sale.

Simon Hore, Partner at Thrings, said, “Brecon Beacons Holiday Cottages’ focus on consistently providing high-quality accommodation has enabled thousands of people to enjoy holidays and short breaks in what is a beautiful part of the world over the past forty years.

“By working closely with Elizabeth, we were able to gain greater insight into her strategic and commercial objectives and are very pleased to have been able to help her realise them. This transaction marks a significant milestone in her company’s history, and we wish everyone at Brecon Beacons Holiday Cottages well as it adds further strength to The Travel Chapter’s impressive portfolio of holiday brands.”

Elizabeth Daniel said, “This is a tremendously exciting development for Brecon Beacons Holiday Cottages and its many customers, and I would like to thank Simon and his team for their exceptional help and attention to detail. This deal took place during extremely challenging trading conditions and it simply wouldn’t have got over the line had it not been for Thrings’ expertise, diligence and sheer determination.”