How to attract more clients to your law firm

By Anita Jaynes on 27 July, 2022

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Whether you’ve recently started your own law firm or you are looking to take an existing business to the next level, boosting your client portfolio will play a large role in this.

There are many ways to achieve this, with several needing to speculate to accumulate. However, the benefits are obvious to see. With an increased client list and increased revenues, your business will thrive.

Here are four methods you can try as you look to get more business.

Make an impression

Make a concerted effort to meet people – whether that’s attending local events or legal conferences that are in your area.

You never know when you’re in front of a potential client, so be sure to carry yourself with a professional air at all times and have something that will keep you in the other person’s mind.

A professionally designed business card will stay with those you meet for an extended time and can be revisited on the off-chance that they need legal assistance.

Utilise PR to increase brand awareness

Getting your name out there can be tricky, but public relations can do a lot of the heavy lifting for you. 

Partnering with a specialist agency can help you secure interviews and spread the word about successful campaigns. This may be in local media or using your case studies in an article related to a particular field of practice.

It’s a long-term play – but can soon start to reap rich rewards.

Increase your digital presence

Think about how you search for a product or service. Chances are you reach for your phone and type it into a search engine.

And that’s how people are often looking for law firms, too.

Again, you may need help from professionals, but a strong SEO campaign can essentially bring customers to you – rather than you having to go and look for them.

When people get to your website, make sure it is as informative and helpful as possible. Blog posts and guides may help answer a few questions that people have and persuade them that you’re an expert worth contacting for further help.

Focus on referrals and testimonials

Your website is also a great place to host testimonials from customers you’ve previously enjoyed success with, while there are several third-party platforms that can reinforce these messages in new clients’ eyes.

The psychology of selling regularly states that people are more likely to pay for a product or service if someone else backs up the assertions a company makes. 

You can be even more direct and set up a referral scheme. Rewarding customers for passing your details on to friends and family gets you more leads and can also strengthen existing ties – potentially increasing your chances of retaining future work.