Wiltshire journalist named UK’s PR adviser of the year

By Anita Jaynes on 26 January, 2022

Wiltshire journalist and media consultant Fiona Scott has been voted the UK’s PR Adviser of the Year by the national small business organisation Enterprise Nation. 

Fiona, who is 55 and lives in Rushey Platt, Swindon, was voted among the top 50 advisors in PR in the UK and it was recently announced that she has claimed that top spot. (December 2021)

Fiona said, “I was stunned to receive the award and I still can’t quite believe it. I’ve approached PR with the mindset of a journalist and I’ve run my own consultancy for the last 14 years based on being led by valid stories, and working alongside other journalists. 

“Really early on I separated myself from the smoke and mirrors that can exist in the world of PR and marketing and took a very practical approach with small business owners. To be recognised for that and, coming out of this very difficult period for small business, is deeply humbling.”

Her win comes just weeks after she also launched her new podcast PR Not BS which features advice and tips to business owners, charities, social enterprises, company directors as well as public service organisations and other PR professionals. Several journalists have already taken part in podcast episodes and to date there have been over 600 downloads. 

Fiona has worked with many small businesses over the years including Haines Watts Swindon, Creative Nature, TED Mortgages, DrivenMedia, Embello, Black Nova Designs and charities/social enterprises such as The Platform Project, Swindon Night Shelter, Oxford Health Policy Forum and MindForYou. She has provided training support and guidance for 100s of start-up and small business owners and is a consultant for OxLEP. 

In the 1990s she worked at the Swindon Advertiser as a reporter, ending up as business editor. She then went on to work in television for 13 years at ITV West and today she’s features editor for us here at The Business Exchange.

To find out more about Fiona and her agency Scott Media visit: scottmedia.uk