Charity fundraising services provider Woods Valldata has unveiled a new look and feel across its website, marketing assets and customer touchpoints thanks to a rebrand from Devizes-based creative agency Resolution Design.
Based in Chippenham, Woods Valldata was formed following the merger of two leading fundraising companies in 2018, Woods Group and Valldata.
The positioning, created in collaboration with Consultant Richard Claridge, alongside the fresher, more friendly feel of the visual brand will better represent today’s partnership-led organisation, also resonating with Woods Valldata’s charity audience, with online traffic having doubled since this time last year.
Woods Valldata partners with over 100 charities including Age UK, Battersea Dogs & Cats Home and St. John’s Ambulance, helping them raise funds by ensuring their supporter experience is the very best it can be across services such as weekly lottery, response handling and direct debit management. In 2022/23, it processed £175 million in payments and banked £36 million of prize-led income.
Helen Halahan, Head of Marketing and PR at Woods Valldata said, “No other organisation offers the spectrum of services that we do, and whilst we have a multitude of clients, the supporter experience needs to be the same across the board.
“We need to represent how approachable we are in presenting the brand. We knew we had the right position conceptually and waited for the right time to launch. Resolution was behind us all the way to create a visual brand that reflected who we are as an organisation.”
The creative team at Resolution refreshed the website to improve the customer journey and developed a corporate identity harmonising with the business’s position and core values. The agency continues to manage ongoing digital marketing activity, including Google ads, digital reports as well as exhibition and print materials, as Woods Valldata aims to keep most of its marketing under one roof.
Richard Jaggs, Managing Director at Resolution, added, “This type of collaboration is what we are all about, providing fully integrated design and technical assistance to deliver first-class marketing for our clients.
“We have been supporting Woods Valldata since 2014. It’s been wonderful working with such a friendly and collaborative team who have their people and their customers at the heart of everything they do.”
Resolution opened its doors in 2007 and has helped hundreds of businesses across the South and South West to launch and grow.
Pictured above: The Woods Valldata team (left to right) Helen Daw, Head of Data Strategy and Insights, Gaby Cox, Head of Account Management and Client Development, Helen Halahan, Head of Marketing and PR and Ian Scarr, Chief Executive Officer