Holt-based creative design studio Mette, alongside its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O to produce 900 hot and ambient demonstration stands to be used in Tesco stores.
This collaboration provides Tesco with a new range of demonstration units for the majority of its Extra and Superstore format stores. The units are readily available for Tesco and its suppliers to demonstrate, promote and sample in store with custom branding.
N2O selected Mette following a comprehensive search for a partner that would meet its specific design and production requirements, combining both practical and visual appeal, and taking a more creative, design-led approach, that would be reflective of its clients’ brands.
N2O worked with Pop Up Cookspace to produce a product that met both N2O’s and Tesco’s demanding specifications, including the ability to easily and quickly rebrand the stands without compromising aesthetics.
Maximising parent company Mette’s branding and product design background, Pop Up Cookspace specialises in capturing a food brand’s story and communicating it to the consumer in a single glance. Building on the sensory impact of cookery flavours and aromas, its practical designs enhance brand experience and encourage consumer engagement with visual impact and storyful details.
Used by the largest of national supermarkets to the smallest of food entrepreneurs, Pop Up Cookspace has bases in the Glove Factory Studios in Holt, Wiltshire, and Belfast, and its mini-kitchens have featured in cookery theatres, retail and destination marketing strategies, community development projects, food festivals, product launches and even on TV shows.
Grant Finney, Senior Campaign Director at N2O, said: “Working with Mette was an enjoyable experience. They did a great job, delivering on time and on budget and maintaining high professional standards. Mette worked with us to identify challenges and devise solutions to meet our specific needs, showing a flexible, collaborative attitude at all times.”
Caroline Santos, Creative Director of Mette added: “Where food is concerned, the best expression of your brand is a live event where consumers can sample the product and be inspired. So much thought and care goes into brand, innovation, ingredients, culinary styles and campaigns that it is vital to extend that same consideration into the physical environment – especially if it’s a temporary one that has just a short time to make a big impact.
“Our Pop Up Cookspace products, and the sampling units and accessories we’ve produced in collaboration with N2O for use in Tesco stores, are an expression of this. They are mobile and practical, but adaptable for the brands that will be using them, and an engaging platform to showcase high calibre products and creativity.”
Later this year, Pop Up Cookspace will be attending Lunch! and Food Matters Live to further showcase its products to the food trade industry, offering mini-kitchens, sampling units and more to suit a variety of projects and professional foodies.