Unleash the Power of Marketing: A must-attend event for business owners looking to grow their brand and stand out

By Anita Jaynes on 15 February, 2023

This March sees an exciting new event coming to Wiltshire – How to be a STAND OUT business in 2023. 

The unique masterclass brings together seven independent Wiltshire-based brand and marketing experts, as they share tips and insights to help business owners to grow their business.

Throughout the day, attendees will be taken on a journey through marketing and brand. Jargon will be explained and advice shared on how to ensure business owners have the foundations in place to provide their business with a clear personality and strategy.

Speakers will also unpick the benefits of search engine optimisation (SEO), websites, photography and social media – and how when you combine the right mix with a strategy, your business will stand out.

The masterclass is being planned and organised by business owners Tracy Marland (Social Butterfly Digital) and Elizabeth Donovan (Brand Photography by Elizabeth).

Tracy said, “We have worked in creative and marketing for over 20 years, on both national and local brands. We could see a gap in marketing knowledge with some of the businesses that we work with and struck upon the idea of creating a day where attendees could glean information from a host of experts, to help them in putting together a cohesive plan for their marketing.

”If a business feels it is struggling to connect with its ideal audience or isn’t seeing the results it wants from marketing efforts, this event will provide clarity, answer marketing questions and include positive insights to their next steps.

“Often marketing is an area that business owners don’t focus on or have the resource for. It can seem complicated, over whelming, be deemed as costly or even as experimental. We want to break down these barriers, get conversations started and help businesses to stand out.

Elizabeth added, “We are really excited to be hosting this masterclass. There will be such a huge wealth of knowledge available on the day and attendees will leave with an understanding that we haven’t seen from a marketing event before.”

How to be a Stand out business in 2023 takes place on Tuesday 21st March at the Cricklade House Hotel and is set to be a day full of learning and inspiration. 

The day starts at 9am, with the first speaker at 9.30am, there are opportunities throughout the day for interaction and networking, final speaker finishes at 3pm, event closes at 4pm.

Event Speakers include:

Kaye King – Kaye is on a mission is to debunk the myths that cause fear, confusion and overwhelm around marketing. After working with national and global brands during her 30-year agency career, Kaye now uses her experience to strip everything back to basics for her clients. Through her practical, calm, jargon-free approach, Kaye encourages her clients to embrace marketing, and prioritise it to grow their business. 

Sara Harrod – Brand and Marketing Consultant – No Name. Extra brain. Sara is passionate about all things brand & marketing, having worked in the field for over 12 years, across a range of industries, from credit cards to care home cottage pies. She now channels her expertise into helping small businesses grow, define & develop their brand & marketing strategies.

Rob Curtis – founder of the Pursuit Agency, a content first digital marketing Agency in Swindon. With a passion for Search Engine Marketing, Rob has been in the industry for nearly 10 years! He will be sharing Search Engine Optimisation tactics that you can use to help your website not only be found online, but helps you appeal to your ideal customer!

Danny Matthews describes himself as a venture builder. He’s helped over 300 businesses build their brand through his rapid brand creation process and Founder Institute, the world’s largest pre-seed startup accelerator. Learn the secrets to creating a memorable brand, beyond just a logo.

Paula Dagnall – Swindon Design & Development. With over 15 years experience in web design, Paula will explain how can your website can reflect your brand and how you can implement for consistency and harmony.

Elizabeth Donovan – Elizabeth is the founder of Brand Photography by Elizabeth. Working closely with each of her clients, she understands their business so that she can deliver a set of fully bespoke photographs that tell their unique story and help them to connect with their customers. Prior to picking up her camera, Elizabeth played a key role in Design and Digital Marketing agencies working on national brands.

Tracy Marland – founder of Social Butterfly Digital & Head of Social at Sticky Ideas & Advertising. Tracy’s interest in Social Media was sparked during her 20+ year career in marketing & sales with a global media company. She now helps businesses to get in control of their social media channels to achieve defined goals and connect with their ideal customers.

To find out more about the event click here or email Tracy at Tracy@socialbutterflydigital.co.uk or Elizabeth at edp@live.co.uk