Swindon businessman makes the Smarter move

By Anita Jaynes on November 11, 2014

Businessman Karl Paul has launched a new company called Smarter Media Ltd, offering comprehensive exposure for local and national businesses.

The 33-year-old has formed Smarter Media after purchasing all shares in SOKP Media, a company he previously co-owned for last three years.

Karl’s reason for the move was to create a stronger brand and more relevant name to run alongside the company’s growing business plan.

In addition to the existing services the company offers such as website design and development, social media exposure and search engine optimisation (SEO), Karl is now set to roll out a Public Relations brand under the Smarter Media banner.

Explaining the change, the Smarter Media Managing Director said:  “The business has developed impressively over the past year and in January I purchased the other half of the business from my former business partner. The old company name was based on our initials and now that name is somewhat irrelevant.

“Since the summer, the business plan has developed and the growth plans are really being pushed, we are working with some great companies both locally and nationally and we really thought a much stronger brand was needed to compete in such a tough industry.

“The future is really exciting, the plans are developing on track and there are some really key changes that have been implemented and are now showing true worth. Our service offering is high end and our prices are competitive.

“We are a one stop shop for businesses to promote and enhance their brand and continually keep it in the eyes and minds of current and potential customers.

“We provide web development ranging from competitively priced template builds through to high specification bespoke websites to cater for our clients’ every need. Brand exposure is one of our specialities with our social media and search engine optimisation services (SEO) delivering great results in a targeted and measured manner”.

To find out more about Smarter Media visit: www.smarter-media.co.uk

Pictured above: Karl Paul of Smarter Media