Swindon and Wiltshire now a top destination for the creative industry

By Nick Batten on 22 July, 2021

Invest in Swindon and Wiltshire has highlighted the growing presence of creative businesses in the region and produced a video demonstrating the skilled workforce and opportunities available for creatives looking to move into the area.

Invest in Swindon and Wiltshire is a European funded collaboration between the Inward Investment teams at Swindon Borough Council, Wiltshire Council and the Swindon and Wiltshire LEP (SWLEP).

Working with Swindon-based video production company, Ottr Works, the team has showcased the significant talent in the creative field to produce a video demonstrating the skills and work that already takes place in the region. Watch the video here.

Pre-Covid-19, the creative industry in the UK was growing more than five times faster than the national economy, with a contribution of more than £111bn to the UK economy in 2018. 

With projects and developments such as The Create Studios at Carriage Works and a 7000 sq ft creative media facility to be developed in the Heritage Zone, Swindon and Wiltshire are at the forefront of this future-facing sector. 

There are also opportunities available to those wanting to learn and develop their creative and digital skills in the region, with Swindon & Wiltshire’s Institute of Technology, backed by a £20m capital investment, offering excellent courses and apprenticeships ranging across all creative media sectors. 

Andrew Wells, Economic Development Officer for Inward Investment at Swindon Borough Council explained, “The UK is a global leader in the Creative Industries and produces entertainment, art and culture which the whole world enjoys. With amazing talent and space in Swindon and Wiltshire, we know first-hand how appealing the region is to creative industries, and are keen to help and support more companies in this sector to move to the region.” 

Ben Lawton, Director of Operations at Ottr Works, said, “Being a creative company in Swindon and Wiltshire is massive, there is so much unchecked and untapped potential coming out of the woodwork that I see each and every day. There seem to be filmmakers, photographers, storytellers, artists, musicians and so much more rising from the youth of today, it fills me with excitement for what’s to come, and who’s to take over.” 

Nai Morris, Creative Director of Matinai, a boutique animation studio based in Wiltshire, added, “Having lived and worked in London, we found that living and working in Wiltshire has been very inspiring creatively, and we love the relaxed pace of life, countryside and friendly community that surrounds us.

“We hope to inspire the younger generation of creatives and animators in the area, that there are many opportunities in the region, and especially during this time with zoom and online networking being the new norm, the big smoke appears no longer the be-all and end-all for working in creative media.” 

Other creative companies that are now based in the Swindon and Wiltshire area include Dignus Films and Photonica.