Swindon’s Lundie Marketing has just completed the design and implementation of a major recruitment campaign for the Builders Merchant’s Federation (BMF).
The BMF’s national youth recruitment campaign, Builders Merchant Careers, aims to make students, teachers and career advisors aware of the many rewarding, diverse and challenging career opportunities the builders merchants industry offers and to promote merchanting as an exciting career choice.
The BMF needed the help of an agency that could run this campaign across a range of platforms including print and digital media. They appointed Lundie Marketing who they have been working with since 2005, commissioning them to design and produce posters, brochures and E-marketing materials as well as a dedicated website, Facebook page and Twitter feed to support the campaign. BMF managing director, John Newcomb said: “This is one of the most exciting and important initiatives that the BMF has ever launched as young, talented people are absolutely vital if our industry is going to thrive and develop in the future.”
Lundie embraced the challenge and have created a website that is engaging and informative to both careers advisors and students alike. It contains short video clips from people at all levels in the industry, talking about their jobs and what they get out of it. It gives full details of the range of posts available within the industry, as well as apprenticeships, job vacancies and forthcoming recruitment events. Lundie has used advanced programming integrated with the latest web technologies to build a website that is cross-platform compatible – adapting to mobile, tablet and web browsers. On-page Search Engine Optimisation (SEO) is a key feature which has been enhanced through linkbuilding to and from the BMF Merchant Careers website from BMF member companies such as Jewson, Saint-Gobain and Wolseley.
The site was launched in August 2015 and is hosted by Lundie who are now also providing ongoing SEO and web management services. These include website analytics, social media integration and maintenance and regular content review and improvement. For more information contact Lundie Marketing on 01793 488511.