Silverless hires new Chief Operations Officer as the company expands

By Nick Batten on 2 August, 2022

Marlborough-based design and technology studio, Silverless, has welcomed new Chief Operations Officer, Bjorn Annegarn, to its growing team. 

In this newly created role – which he began on 1st July 2022 – Bjorn will be developing the studio’s growth strategy.

His extensive experience in advertising, design and technology, and roles with various luxury safari lodges in South Africa and Tanzania make him well suited to Silverless’ travel and tourism focus, both locally and in Africa.

Bjorn will be responsible for developing and managing the studio’s growing client base while ensuring creativity, cutting-edge brand execution and excellent customer relations remain the mainstay of the company. 

Founded in 2009, Silverless grew from Niels van Gijn and his wife Emma’s passion for design and photography and his desire to deliver simple, clear, elegant design without ego. Projects are driven through the lens of a client’s business objectives by a highly experienced in-house team who put data, storytelling and technology to their most effective use. 

Silverless recently helped Wiltshire law firm Wansbroughs to develop a new brand identity to mark its 140th year. 

Excited to be building on his previous experience within various industries, Bjorn said, “I am passionate about helping companies leverage technology to provide excellent client experience. I look forward to fostering relationships with our key clients and developing the talent pipeline and systems required to realise our vision of the future.” 

Niels, Founder and Chief Executive Officer of Silverless, added, “This is such an exciting time for Silverless. We are exploding after the challenges of the last few years and we are looking forward to the energy, experience and narrative Bjorn brings to our team. Bjorn’s background is uncannily well-suited to our business – marrying deep understanding of hospitality and management at the very highest level with the logistical, technological and creative know-how that comes from running design agencies.” 

Pictured above: Bjorn Annegarn, Chief Operations Officer of Silverless