Sara Tye hands Gingernut Creative reins over to bigdog after ‘unbelievable year’

By Anita Jaynes on 16 February, 2016

Sara Tye has stepped down as managing director of Gingernut Creative. Bigdog, who is a part of The Mission Marketing Group, is taking the reins of the business.

Sara is relinquishing the top job at Gingernut Creative as the business prepares for the next phase of its development. She said: “I’ve had an unbelievable year since taking up the role of managing director of Gingernut Creative. We’ve worked with some incredible clients on some amazing campaigns and it’s wonderful to have been part of the company’s growth. bigdog shares the culture and philosophy of Gingernut Creative, so I know clients and shareholders alike will benefit hugely from this development.”

Gingernut Creative helps organisations inspire diverse audiences through its expertise in research, strategy, design, branding, digital and video. It has a particularly strong presence in the healthcare sector where clients include Pfizer, the NHS and local authorities across the UK.

Major campaign successes for Gingernut Creative include promoting the uptake of free NHS health checks for people aged 40 – 70. The company also has clients in the education, technology and leisure sectors.

Sara is an entrepreneur, motivational speaker, top 500 international PR, business development expert and athlete. She is the founder and managing director of redheadPR, a team of smart, passionate people who identify PR and marketing opportunities and deliver for ambitious brands, individuals and organisations. Clients of redheadPR include innovative businesses in sectors including gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.

As CEO of luxury cycling company, Etape Suisse, Sara is leading the business to the next developmental stage following its successful first year.

Pictured above: Sara Tye