Swindon based Interprint is celebrating a record year following a £750,000 investment into the digital printing and large format digital market.
In the last five years the company has grown steadily from a team of 14 staff, to 25 with all new hires working on the digital side of the business. They have also managed to buy their second unit on Rivermead Drive in Swindon in the last 18 months, proving that the print market is anything but dead.
The firm is one of the only all encompassing printing houses locally, offering litho, digital and large format printing, fulfilment and mailing services. This allows Interprint to be really flexible with client deadlines as everything is completed under one roof rather than outsourcing.
A resurgence in direct mail has driven growth, the millennial generation has grown up without receiving snail mail and getting something in the post has become something of a novelty. *Research by the Direct Marketing Asssociation (DMA) found that:
- 90% couldn’t live without a letterbox
- 46% of us believe a world without print would be worse than today’s
With high numbers of email campaigns deleted before they are opened, direct mail is outperforming email marketing. Especially when combined with targeted direct mail marketing lists and creative, personalised campaigns.
Interprint is practicing what they preach and is reaping the rewards. Their own targeted direct mail campaigns have seen double figure rewards since implementation.
Sales Director Kevin Stevens said: “Our clients are embracing direct mail with bespoke designs, such as gimmicky boxes rather than envelopes. Projects we’ve worked on vary from simple money off vouchers, to personalised tickets for cruise companies. Being innovative with how you deliver your message is giving the results.”
To find out more about Interprint and their services visit: www.interprintswindon.co.uk
*Statistics taken from DMA ‘From Letterbox to Inbox Survey’ www.dma.org.uk