South West photographer Nick Cole offers his expertise to readers of The Business Exchange
Showing the world what you do with headshot or storytelling photography for some is straightforward. But for many, it’s uncharted territory and it can be so uncomfortable they avoid it altogether.
People buy from people. So the initial connection you create with an engaging image is essential if you want to encourage the reader to find out more about you and the services you offer.
So when it comes to business photography what are your options?
You could use a selfie or get a friend to help, but often the results are disappointing and the quality isn’t good enough for commercial use.
A professional headshot and personal branding photographer, on the other hand will guide you through the process. They’ll help you create photos that are tailored to your business and your target audience.
Most business photography projects can be broken down into 3 simple steps
- The planning stage
This is where you get to know your photographer and you’ll explore
- Your message and how you want to come across
- How you feel about having your photo taken
- The style of photography
- Outfit choices and locations
- Where the images will be used, for example web, social or print
- Graphic design elements that need to be considered
Occasionally the planning stage highlights areas that need clarification. If that’s the case, it’s best to step back and check the direction again at this point.
It’s also the time to decide whether you’re looking for a headshot or a personal branding photo session.
A headshot is often described as a visual handshake. It’s a head and shoulders photo that shows you looking your best and helps you connect with your audience quickly. There’s lots of different styles to choose from, but whatever route you take, your headshot should be visually engaging and aligned with your brand.
With personal branding photography, you can start to introduce more storytelling. You can show where you work, what you do and how you make your clients feel. People buy from people, so these storytelling images are perfect for capturing your personality and bringing your brand to life.
2. The photo session
Now you’re ready to take the outputs from the planning stage and take the photos. By this point, you’ll be clear on the style of photography and how the images will tell your story.
It can also be great fun and by relaxing and getting involved, you’ll add the energy and the connection that’s an essential part of successful personal branding photography.
3. The edit and delivery of your photography
The edit is where we choose the strongest images and we enhance and prepare them for their end-use, whether it’s for a print project or a set of photos optimised for your website.
It may seem scary at the start, but with careful planning you’ll end up with a set of images that feel authentic and on brand, that you’re proud to share.
Your photography and your copy are two of the most important aspects of your marketing. Get them right and there’s every chance you’ll convey the exact message you’ve planned to your prospects and clients.
To find out more about Nick Cole Photography visit: nickcolephotography.co.uk And to book a free consultation call: 07410 634158