Business owners keen to harness the power of video blogging in their marketing can now access online, on-demand training with Eight Interactive.
The Swindon based company, which creates video and digital content for businesses, has taken its Video Implementation Programme – or VIP – online.
Pam Jones, Managing Director of Eight Interactive, said, “I had run the first Video Implementation Programme face-to-face in March, just before lockdown. The feedback was really good and I was planning another two programmes for 2020, but of course, all face-to-face training then had to be put on hold.”
Pam spent several weeks turning VIP into an online resource, with – of course – all the material based around video training.
The programme comprises 19 lessons varying in length from a few minutes to just under half-an-hour. There is additional supporting material for many lessons such as worksheets, templates, checklists, tips and lots of how-tos.
The lessons cover topics including how to avoid making hundreds of takes, essential equipment, writing a script that sells and getting ‘camera confident.’
There are three distinct sections – planning, filming and editing. By the end of the course each delegate will have completed the planning for at least 12 videos, and have filmed and edited one or more.
“The material is released over a three week period,” explained Pam. “Although some people may want to complete the course more quickly, while others may want to take longer – and delegates then have lifetime access. It’s aimed at business owners and entrepreneurs looking to make regular video blogs that are targeted around keywords, which will be posted on their website and key social media platforms Facebook and LinkedIn – like a blog but in video format.”
Statistics reveal the power of video as a marketing tool. Some 93% of brands say they get a new customer because of a video on social media, while video is 50% more likely to get organic ranks in Google than text results.
Pam added, “It’s important to remember that poorly made video can actually harm your brand, so it’s essential to get it right. On social media, poor quality video may be acceptable but on your website, not so much!”
For more information about the Video Implementation Programme, which costs £297, visit https://eight-video-training.thinkific.com/courses/vip.
For more information about Eight Interactive, visit https://www.eight-interactive.com/ or email Pam to pam.jones@eight-interactive.com
Pictured above: Pam Jones, Managing Director of Eight Interactive
