Milk & Tweed snaps up Brighton counterpart

By Nick Batten on 6 June, 2023

Wiltshire creative agency Milk & Tweed is set to break its £1 million turnover target a year ahead of schedule after acquiring Brighton-based counterpart Huxley.

The Sussex agency, launched in 2015 by Managing Director Dom Huxley, specialises in website design and build, with an emphasis on accessibility that has brought in a number of charity clients. Milk & Tweed also creates websites but offers brand/logo design and digital marketing as well.

Jake Jeffries, Creative Director of Milk & Tweed said the buyout will boost both businesses by adding skills and experience. “It’s really exciting for both us and Huxley,” he said. “It’s a really good fit from both the customers’ and business’s point of view, because we can now offer some of their customers our services such as digital marketing and we will be inheriting technical web skills that will add to our offer.

“Huxley also appeals to me because of its location, Brighton is a vibrant, affluent area that is close to London but also not too far from us.”

Milk & Tweed merged with Boson Media in 2021 and set a target of £1 million turnover within three years. 

“It’s crazy that we are looking at doing it in just two years,” Jake continued. “We are coming off the back of a record-breaking month and our best-ever quarter so it’s a really good time to be doing this.

“There’s a lot of competition in the Brighton area but we hold our own in a very strong marketplace around Bristol and Bath. We have really talented people at both offices and the acquisition offers a lot of opportunity for development with staff being able to work in Chippenham or Brighton.”

Milk & Tweed, which is on course for a £750k turnover this year, has 15 staff while Huxley, which is expecting a turnover of £340k, has four full-time staff at its studio just a short walk from Brighton’s famous Lanes.

Huxley is awaiting confirmation of its B Corp certification, which is a hallmark of high standards of social and environmental performance, transparency and accountability.

Jake explained, “It’s a huge testament to Huxley that they’ve achieved this and we want to do the same for Milk & Tweed. It’s just one example of how the ethos of the two businesses are aligned.”

Dom will stay on with the business working in a consultant role. “Dom is a really good guy and has been great to deal with,” said Jake. “He has built a business that is an excellent fit with ours, if I’d drawn up a list of what would make an ideal acquisition they would be pretty close.”

Elizabeth Ide, Head of Operations at Huxley/Milk & Tweed, said, “This merger allows us to offer a whole host of great new services to Huxley customers. SEO and digital marketing is so important for any business and website, so for us to now be able to offer this to our customers, providing more value and support to their business, is really exciting for us all.”

Jake, who will be dividing his time between Wiltshire and Sussex, added, “It’s an exciting opportunity for everyone – staff and customers. The business is growing anyway but this accelerates that growth.

“The acquisition is taking us to the next level and it’ll be interesting to see where we can get to as a collective at the end of this year because I think we can do some really amazing things together.”

Pictured above: (left to right) Milk and Tweed Creative Director Jake Jeffries with Head of Design Jamie Lawton at the agency’s office in Chippenham, Wiltshire