In an age where it seems like every Tom, Dick, and Harry is embarking upon their own business venture, it can seem like there’s barely any room to enter the business market with your own endeavour. With such overcrowding, the best way to set yourself apart and catch the eyes of customers is to focus on the unique selling point(s) of your business and carefully consider your branding, brand voice, and marketing techniques.
If you find yourself stuck at this stage, we’re here to help! Read on to find out more about the best ways to personalise and market your business.
Simple is Effective
Ensuring that your business/brand is instantly memorable and recognisable to customers and clients is vital. This is a concept that giant corporations have managed to effectively grasp, nailing the beauty of simplicity when it comes to branding and marketing and recognising that, oftentimes, short, sharp and catchy is the key to memorability. Whether it’s your business name or slogan, the words need to roll off the tongue with ease whilst still signalling the nature of your business.
Once you’ve decided upon your name and branding, it’s time to consider slogans and logos. Again, something punchy and bright is more likely to be memorable for customers and render your business more of a success in the long-run. If you are set up in an office, a great idea could be to purchase office items with your brand name, logo and/or logan(s) on, such as pens and pencils.
One step further could be to invest in t-shirts, hats, and socks – amongst other items – with your bespoke logo, brand name and slogans on, either for customers or for staff. Not only does this create a feeling of unity amongst staff members, but it is an inclusive way of making customers feel welcome. Companies such as Screen Textiles – the UK’s leading wholesale company specialising in printing and embroidery – provide an excellent array of quality garments upon which to screen print, vinyl print, or embroider your unique logo and branding. Low cost and speedy application make this an excellent way of marketing your business!
As established with the branding aspect, the tone of voice you employ across your brand must be appropriate and consistent so, for example, if you are marketing your business towards women in the 35-50 age group, you need to ensure that the tone is not too informal or colloquial. This must also be established across your social media – if you start with an informal, friendly, second-person tone, then you must try to ensure that this runs across the entirety of your brand, whether it be the website or merchandise.
To remain relevant, it is also prudent to have multiple social media accounts to reach a wider audience and post regularly. Even better if you can engage with your customer base in a friendly manner! If you want a wider reach, you can also research how the use of micro and nano influencers can positively impact your brand.
With so much competition in the business world, the most important considerations for your business are visibility and memorability, and the way you will achieve this. Try out our tips listed above and see how well they work for you!