Going Global – Purpol Marketing delivers first European marketing project

By Anita Jaynes on 22 October, 2015

Chippenham based Purpol Marketing has just successfully delivered their first international marketing project. During November 2014, Purpol undertook a business development trip to both Rhodes and Athens in Greece, developing ongoing business relationships and exploring how Purpol could help organisations in various market sectors, mostly focused around tourism.

October 2015 saw the delivery of a marketing strategy workshop with well-respected jewellery retailer, Jewels & Jewels in Pefkos, Rhodes; timed to be at the end of the current tourist season in preparation for the 2016 season. In addition to the strategy development, Purpol arranged for the selection, design and delivery of jewel coloured branded promotional pens to further market the business.

Purpol Marketing recommended to Jewels & Jewels owner, Agapitos Panagos that branded pens are particularly valuable as promotional gifts, as they can be given as a small but well – received thank you associated with a purchase. Colour matching the pens into a range of five gem like colours – Ruby, Sapphire, Emerald, Amethyst and Oynx created a further link of the pen with the Jewels & Jewels brand.

Agapitos Panagos said: “It was fantastic to have Denise’s practical marketing knowledge to help further develop the Jewels & Jewels marketing activity. The promotional pens look of great quality, and have been very well received by customers.”

Denise O’Leary, Managing Director of Purpol Marketing said: “It was wonderful to deliver our first marketing assignment within Europe and diversify our marketing strategy service into the retail and tourism sectors. Purpol are in their element helping companies with their marketing strategy, and exploring the full range of tactics before recommending those that will deliver the best results. Our principles of Purpol practical powerful strategic marketing guide us to propose the best solutions for our clients, in line with their market and budget. Jewels & Jewels has excellent customer service as the basis of their offer, making them an ideal client.”

For more information about Purpol Marketing visit: www.purpolmarketing.co.uk

For more information on Jewels & Jewels, Pefkos visit: www.jewelsandjewelspefkos.moonfruit.com