Business against Poverty Member of the Month: Giant Peach Design

By Anita Jaynes on 28 September, 2015

BaP member Giant Peach is a design and digital agency based in Wylye, on the outskirts of Salisbury. The agency has been around since 2005 and was started in founder James Read’s spare bedroom.

Since then the business has grown to a team of 13 staff and they are currently recruiting again after securing new client wins. We interviewed James to find out more about Giant Peach’s rise to success.

How did you come up with the name?

The name obviously makes reference to Roald Dahl’s childhood favourite ‘James and the Giant Peach’. The agency initially started out as JRX design, but I decided to change it as people used my name more than JRX. I chose Giant Peach as it’s memorable, creative and always makes people smile.

What is the company ethos?

It’s work hard, play hard. The team can work long hours when we’re on a project deadline, but I make it up to them. We have regular team barbecues and do something once a month we’ve called ‘Fat Friday’. One Friday each month we take it in turns to cook for the team, that person chooses the playlist to be listened to during dinner and the recipes are then shared amongst the team.

Investing in the team’s welfare is really important to me and reaps rewards. We’re based in an open plan office (it’s actually a converted barn) and it has a real family feel.

The Peaches (my team) all answer the phone with a smile on their face and greet our clients with a warm welcome, this echo’s through to customer service. As the team are emotionally as well as financially invested it makes them work harder and helps us all achieve more.

What is your business philosophy?

Making a difference. Making a difference to our clients businesses by helping them to be more successful, making a difference in the community, specifically in education, and also making a difference to The Peaches, helping them with their own journey.

What would be your advice to anyone wondering if their business could benefit from joining Business against Poverty?

It’s early on in our journey with BaP but so far we cannot fault it, they have spoken at our events, we have met people through the network; It’s been a short relationship so far, but its been really beneficial.

To find out more about Giant Peach visit:

For more about Business against Poverty visit: