Bath’s The Agency steers the future of car insurance with Drivology

By Anita Jaynes on 19 March, 2014

This March sees the national launch of telematics car insurance service Drivology, branded by the award winning creative team at The Agency. By determining how, when and where you drive, Drivology can connect the cost of your car insurance to your driving behaviour. With the combined use of their new app and smartphone technology, Drivology aim to specialise in car insurance that will reward safe driving.

Bath-based communications firm The Agency were appointed to Drivology in 2013 because of their recent experience within the motor insurance market, having previously helped to develop and launch telematic brands iKube and Tom Tom partnership brand Fair Pay Insurance.

“We know The Agency team very well and have worked with them in the past on complex motor insurance products, and we have been delighted with the naming strategy and brand positioning. We are confident that Drivology represents the future of car insurance as it’s the only fair way for motorists to have their premiums calculated.

We have committed to developing first-in-class technology that allows us to accurately gather and analyse data. All Drivology policies are underwritten by market leading insurance firm AXA and so we are very excited about our recent launch. We look forward to welcoming our first customers to the Drivology family” says Nigel Lombard, Managing Director, Drivology.

The Agency, renowned for taking challenger brands to the number one spot, were tasked with creating a brand identity in order to realise the Drivology vision. They did this by not only creating the brand’s name, but also by developing an integrated digital strategy that would drive the brand’s launch across a number of media channels.

“We were all very excited about this brief; it’s a rewarding challenge to be innovators in established markets. We felt the name Drivology accurately reflects the vision for the company. Their expertise lies in gathering complex data via mobile devices that helps accrue knowledge about an individual’s driving behaviour. By ultimately evaluating their propensity as an insurance risk, Drivology are able to raise or lower their insurance premiums accordingly. Ultimately, safer drivers who do lower mileage could pay significantly less for their motor insurance” says Saman Mansourpour, Managing Director, The Agency.

In a great start to 2014, The Agency have already signed four high profile brands to their client roster, as well as being nominated finalists in eight categories for this year’s RAR Awards, which include Best Advertising Agency, Best Brand Strategists and Best Design Agency. The awards are famed for being judged in the most part by clients themselves. Winners are to be announced in April 2014.