5 tips for modernising your e-commerce UX design

By Anita Jaynes on 3 March, 2023

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Many factors influence successful solutions, including context, user, industry, platform, and others. There is no one-size-fits-all solution, so following in the footsteps of competitors or major players in your industry may not yield positive results.

Improving your ecommerce UX will be an ongoing and iterative process, but small, incremental improvements add up over time. Here are ten pointers to help you get started on the path to great UX design for your eCommerce store.

#1 Create an amazing first impression:

You are running out of time. Users are frequently distracted, multitasking, and/or rushing. Engage them with eye-catching graphics, well-organised content, and clear calls to action (CTAs). Visitors will be turned off by stock photography, generic messaging, and a densely packed wall of text.

#2 Focus on navigation and product discovery:
Check those key navigation elements such as page titles, breadcrumbs, links, and buttons are clear and consistent. Allow users to find content in a variety of ways, including searching, browsing, filtering, sorting, and comparing. To organise content, use familiar labels and multiple categorisation methods.

#3 Highlight unique selling propositions (USPs) and product specifications:

Prioritise key value propositions and distinguishing features that set your products apart from competitors’ similar products. Focus on usability, quality, manufacturing, sustainability, or longevity, and make sure to communicate how it meets the needs of the user.

#4 Optimise text for scanning:

It is well documented that online users scan rather than read. Use headings, subheads, different font weights (e.g., bold), content ‘chunks,’ and bullet or numbered lists to improve scannability. Whether your content is a lengthy blog post or a brief product description, this is critical.

#5 Shipping information and return policy

Ensure that both shipping details and a return policy are present and easily accessible to online shoppers. Links to this information are best placed in the global footer, but they are also useful when summarised and cross-linked from Product Detail Pages (PDPs).

Considering all these areas of expertise that are required to modernize the e-commerce store design, an e-commerce design agency is a perfect solution for all these needs.