Why an effective façade can be good for business

By Anita Jaynes on 10 January, 2021

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When you run a business, anything that boosts brand awareness and increases sales is a good thing. However, a lot of people don’t realise that there are ways to help with this that aren’t strictly tied to marketing.

For instance, one way to boost your business is to give your office an eye-catching façade. The exterior of your workplace might not seem like that big of a deal, but you’d be amazed at what a compelling design can achieve.

These three reasons ought to convince you why a façade is worth investing in.

It Lures People In

When people spot something eye-catching and out of the ordinary, they can’t help but be intrigued. It’s just human nature.

So, when you have a façade that stands out from all the other nearby buildings, onlookers naturally become interested in the property. They want to know who’s inside it and what compelled them to design the structure this way. This is particularly the case in light of the pandemic, with people seeking solace in buildings after months of lockdown.

Obviously, not everyone who’s lured in by the design will be converted into a customer. However, for every sale you make, you can be confident that you probably wouldn’t have gotten that person’s business if it weren’t for the façade.

It Generates Conversations

Although you might not design a façade for advertising purposes, that doesn’t mean it can’t be used to market your business. After all, if the façade is eye-catching enough, it’s bound to get people talking on social networks. It may also attract the media’s attention. 

You can consider that free publicity which should help you to increase your sales.

Obviously, if a façade is going to be useful for advertising, it needs to be eye-catching for the right reasons. If it’s considered an eyesore, it won’t do great things for your business. Luckily, you can avoid installing a façade that people will hate if you follow the design ideas on this blog post from Maple. They’ve done major projects all across the UK, so when they say that a particular design will look good for your office, you can trust them.

It Sets A Lasting Impression

For a business to develop a loyal customer base and continually increase its sales, it has to come across as a reliable and memorable brand. There are plenty of strategies you can employ to achieve this, with a compelling façade being one of them.

When someone sees a building with an eye-catching design, it tends to stick with them for a long time. If that design is associated with a business, then the person will naturally associate their feelings for the façade with the business behind it.

A good reception obviously leads to positive brand awareness, while a bad reception results in the opposite. Manage to achieve the former with your façade, and you could get people to fall in love with your business just through your office’s exterior.

Obviously, if your office is just one of many in a building, then you won’t have much control over the property’s exterior. However, if the building is your own, then designing a compelling façade could be an incredible way to boost business.