Women in e-commerce advise firms on boosting online sales overseas

By Nick Batten on 4 March, 2021

A week before International Women’s Day  – which takes place on 8th March 2021 – the Department for International Trade (DIT), in collaboration with Business West,  held a free ‘Women in Global eCommerce’ conference to help online businesses boost their exports.

Businesses learned from successful women in eCommerce at a virtual conference designed to help them boost their online sales and grow their businesses internationally.

Firms heard from speakers and trainers who shared their expert advice and success stories in growing their eCommerce company overseas. The event, which received over 100 registrations two days after launching, included presentations from speakers and trainers who shared their expert advice on common trade barriers as well as their top tips for international business success.

Additionally, companies learnt how women in eCommerce are finding success in the COVID-19 era despite new challenges.

Session topics included:

  • How UK brands can leverage marketplaces for international growth
  • Finding traffic that buys – how to grow your business overseas
  • Navigating 3PL (third-party logistics) and scaling your brand
  • Exporting to Europe – UK eCommerce VAT changes for 2021
  • Engage your customers with AI voice assistance

Fleur Turner, CEO and founder of Bristol-based Fleur of England, who spoke at the event and who has successfully exported to the US said, “It’s so important to connect with like-minded people with a shared goal of growing their eCommerce exports, and to have a dedicated event to this, is fantastic.

“Right now, it isn’t easy to network and meet people, so this is a great opportunity for businesses to learn about how to take their brands global.”

The increase in online shopping caused by the COVID-19 pandemic is expected to add £5.3bn to UK eCommerce sales this year to make a total of £78.9bn according to Edge by Ascential1, retail data insight firm.

According to research by eMarketer, worldwide eCommerce will reach $5 trillion this year, increasing by 14.3% from 2020.2

Emma Jones, International Trade Advisor, Ecommerce and Retail Specialist for DIT in the South West said, “As businesses are having to find more innovative ways to succeed online during the Coronavirus pandemic, this event offered firms the perfect opportunity to learn from successful eCommerce businesses and develop the skills required to grow their export sales.”

For further information on DIT’s exporting support and international opportunities, visit www.great.gov.uk.

Companies in the South West can contact one of DIT’s International Trade Advisers by visiting: http://www.great.gov.uk/contact/office-finder

Pictured above: Fleur Turner, CEO of Fleur of England and speaker at the event which took place on 2nd March