Wiltshire tech company sponsors dance group ahead of World Cup appearance

By Nick Batten on 16 May, 2022

Calne-based website designer Black Nova has become the lead sponsor of Wootton Bassett School of Dance ahead of the students’ appearance at the 2022 Dance World Cup in June. 

The sponsorship deal will see the company’s logo appear on the dance group’s uniforms and forms part of the group’s fundraising efforts to help cover the costs involved in entering the competition.

Kyle Holmes, Managing Director of Black Nova said, “My stepdaughter, Zoe, goes to the dance school and has attended for years, and the commitment from the teachers is like no other. I could not be prouder to sponsor such an iconic dance school. Teachers Frank, Vicky and Kate are the most hard-working, inspirational ladies I know, and I could not think of better role models for Zoe to look up to.”

The Dance World Cup takes place from 24th June to 2nd July in San Sebastian, Spain. The event was first held in Germany in 2004. Representing England will be 26 dancers from Wootton Bassett School of Dance who will compete across the junior and senior sections. 

Vicky Lawrence from Wootton Bassett School of Dance said, “We are fundraising to reach our target of covering our entry costs, which amounts to £3,000, and so this sponsorship is very welcome. The high costs mean we only try to qualify every two years and with Covid19 preventing us from travelling in 2020, it has been four years since we last competed at the finals. The girls are all very excited.”

Competitors from 62 countries, aged from four to 25-years-old, will compete across multiple disciplines. Following the same format as the Olympics, the country with the highest medal tally will be crowned World Champions. At last year’s event, held in Telford, the English team took the title. 

Black Nova’s sponsorship has provided a timely boost for the dance school which will be holding a series of fundraising events between now and the start of the finals. 

Kyle added, “I truly wish all the girls that have qualified the very best, an amazing experience and achievement for all involved.”

Wootton Bassett School of Dance has created a fundraising page for anyone who wishes to help the group achieve its goal: https://www.gofundme.com/f/support-wbsd-on-their-journey-to-dwc-2022

Kyle is also due to take on the Three Peaks Challenge in June to raise funds for the RNLI.

Pictured above: Kyle Holmes (centre) and dance teachers Frank Pattinson (camera left) and Vicky Lawrence