Wiltshire sisters scoop prestigious toy award

By Nick Batten on 6 December, 2021

Wiltshire-based toy, Tig-Tag® has been voted a Christmas must-have and crowned ‘Dad’s Choice Winner’ by dads from around the country after going head-to-head with the world’s biggest toy brands. 

Tig-Tag was one of 11 top-placing toys in the prestigious Dad’s Choice Awards 2021 and beat major toy brands such as ZURU, Golden Bear & MGA. Winning toys were chosen because of their creativity, fun factor and value for money. 

Tig-Tag was launched in 2018 by two Wiltshire-based sisters, Suzanne Smith (Crudwell) and Louise Gilbert (Crudwell) who said, “We’re beyond thrilled to receive such an accolade, especially after seeing who we were up against. The Dad’s Choice Award’s team testers reaffirmed our reason for launching Tig-Tag in the first place – a fun, safe and inclusive game for the whole family.” 

The Dad’s Choice Awards are an annual set of consumer awards where only dads decide which toys ‘cut the mustard’. The aim of the awards is to recognise that sometimes Dads like to play with completely different toys with their children. These awards are a celebration of Dads and their kids playing and spending time together. 

The award’s team of Super Dad Testers and their kids voted Tig-Tag WINNER in the 2021 awards and commented, “Our kids really loved the challenge of throwing the Tig Tag. Plenty of noise and lots of laughter and all of our kids could play together. Later the older ones played with their friends and added other rules…can only Tag left arm etc and that took the competition to another level…really brilliant fun!” 

Tig-Tag was founded in 2018 following a family trip to the Lake District – both Suzanne and Louise struggled to find a toy or game that was easy to pack, safe to play, great in all weather and fun for all ages, adults included. It was here the idea of Tig-Tag was born.

Tig-Tag is a super-lightweight and soft-to-touch outdoor toy designed to get the whole family up and playing together. The aim of the game is to throw your Tig-Tag and hit your friends or family, whoever it touches, is then ‘it’! Dodge, jump or run to avoid being ‘it’! 

Tig-Tag is made from quality neoprene, it’s incredibly gentle and soft on contact, it’s also safe to wash and dries quickly. 

Pictured above: The Tig-Tag toy which was announced winner of the Dad’s Choice Awards 2021 on 15th November