Wiltshire entrepreneurs see businesses expand through Covid

By Nick Batten on 1 February, 2021

A trio of entrepreneurs who jumped to support each other when the pandemic struck have all gone on to grow their enterprises.

Yola O’Hara, of Visually Explained, Pam Jones, of Eight Interactive, and Reshma Field, who runs separate will writing and personal styling businesses, all banded together in March last year and vowed to help one another through the first lockdown.

The moral support, encouragement and business advice they gave each other meant all three were able to push their organisations forward. 

All based in Wiltshire, the businesswomen moved services online and each launched a new website. 

Visually Explained – a social business consultancy in Royal Wootton Bassett, which specialises in social media for business – had a rebrand and unveiled new services, including corporate consultancy.

Eight Interactive in Swindon, which creates video and digital content for businesses, developed a new website and took its video training online.

Reshma, also based in Swindon, has a new website for her styling business, Ishbel’s Wardrobe, and now offers her services – colour analysis, styling and personal shopping – online.

Yola said, “When we went into the first lockdown in March, my first feelings were that this was NOT going to break me. I was determined to stay positive and embrace the change and then I decided to do extensive networking. We went into lockdown on Friday, I started networking on the Monday and within two weeks had a new client from it.”

Coupled with the online networking, Yola said the support she received from Pam and Reshma was invaluable.

She continued, “We were friends anyway so we set up a What’s App group, meeting on Zoom on a regular basis so we could all talk through how we’re feeling – and have a good moan if we wanted to – as well as support and advise each other on our businesses.”

All three have benefitted from each others services. Yola and Pam have been styled by Reshma; Yola has taken Pam’s video training course; and Pam has used Yola’s social media library creation service.

In addition, Yola has set up a new enterprise – collaborating with David Lattimer, of Redro, to stage an online expo – 5554 Virtual Expo – planned for 25th February.

Pam agreed that the support has helped keep her focused. “When lockdown first kicked off it was all a bit ‘OMG, what’s happening’ so the three of us, as we are friends, decided to have a regular catchup and it has grown from there. We talk about business stuff, family stuff, how we are coping – just having that place to talk to someone other than the people that you live with, in a safe, confidential environment, and knowing there are others in the same boat.”

Reshma added, “We’re all very driven and self-motivated, and we’re really in tune with one another.”

To register for 5554 Virtual Expo, visit: www.accelevents.com/e/5554Expo

Pictured above: (Left to Right) Pam Jones, of Eight Interactive, Yola O’Hara, of Visually Explained, and Reshma Field, Ishbel’s Wardrobe