To celebrate International Women’s Day 2020 (Sunday 8th March), we put the spotlight on local business women flying the flag for our area on a national stage.
Two Wiltshire businesswomen have recently been named in the f:Entrepreneur #ialso100 2020 – a collection of 100 female entrepreneurs inspiring their peers and communities through their businesses and wider activities.
Included in the list are Denise O’Leary, founder of
Chippenham-based Purpol Marketing, and Emma Boatman, founder of Boatman Admin
Services in Calne.
The #ialso100 campaign was borne out of International Women’s Day
2018. During the event, the phrase used most by the gathered entrepreneurs was
“I also…”, with each woman describing their work as being much more than a
single-job career and more of a flexible portfolio.
The aim of f:Entrepreneur is to showcase multi-achieving women to communicate
inspirational stories of challenge and success for all small business founders.
f:Entrepreneur founder, Michelle Ovens MBE, said, “I am delighted
to reveal f:Entrepreneur’s second annual #ialso100; the trailblazers
demonstrating that entrepreneurialism is a space being reinvented by women. The
stories of these women are incredibly inspirational and reach outside the
traditional bounds of business, including a number of cancer survivors and
carers, amongst many other people who do so much more than their day job.
“This is a campaign that highlights the work of incredible women, but it is not only aimed at inspiring other women. This is for men too; showing everyone that even in the toughest situations in life, it is entrepreneurs who are the people that not only survive but thrive, creating purposeful small businesses and supporting their communities every day.”
Pictured: Emma Boatman (left) and Denise O’Leary.
Denise O’Leary founded Purpol Marketing in 2014. Purpol is a
‘home-based’ service business, offering brand, marketing and bid strategy
consultancy specialising in the manufacturing and construction industries. They
also offer marketing support to numerous micro-business owners through focused
mentoring and online training.
Denise is passionate about challenging the diversity balance
within construction and was recently a headline speaker at UK Construction Week
and The Women in Construction Summit in London. For the third year running she
was also a key influencer and speaker at the Big 5 Construction Expo in Dubai.
Denise provides marketing and export mentoring and supports
numerous interns and work experience students. Purpol’s mantra is to help
clients win more, more often.
Boatmin Admin Services
Emma Boatman’s company, Boatman Admin Services, supports 20
clients from a variety of industries, taking care of their administrative tasks
so they can focus on growing their businesses or spending more time with
family. Originally set up in 2015 to fulfil an admin requirement for the
financial services business Emma and her husband run, it soon took off as a
company in its own right.
As well as being a director of her husband’s business, Emma has
established a networking and support group for virtual assistants in Wiltshire.
She also runs a blog celebrating other small independent local businesses.