Wiltshire business woman takes centre stage at national conference

By Anita Jaynes on July 07, 2016

A Wiltshire business owner has been asked to share her success story at a national conference.

Karen Gwynne-Lyons, who lives in North Swindon, runs a franchise cleaning business called Maid2Clean, a leading provider of domestic cleaning throughout the UK.

Karen (43) who was born in Derby but has lived in the South West for more than 20 years, used to work in hospital microbiology labs and then as an administrator for an international finance organisation. She set up her own business with husband Austin ten years ago.

They bought two franchises from Maid2Clean covering Swindon, Marlborough, Hungerford, Newbury, Thatcham, Cirencester, Abingdon, Didcot and Wantage.

“It went really well and we had up to 40 cleaners working for us during our first year and we were growing at a steady pace,” Karen said.

But then her husband Austin was involved in a serious car accident and developed fibromyalgia as a result, which meant Karen had to not only become a carer, but run the business alone at a time of recession.

She said: “These were tough times but we got through them and I had to find new ways to generate new business. I started using social media which has made a difference. The secret, I’ve found, is to be consistent with your marketing and also be willing to try new advertising strategies.”

Karen now recruits cleaners throughout the area.

“I’m discerning about the cleaners I employ. I always interview people in their homes which gives me a good idea of what kind of cleaner they are.”

As a result of her business strategies, Karen has the best client and cleaner retention in the country for Maid2Clean and has been asked to speak at the annual conference in September.

“They want me tell my story to inspire others. I feel really honoured to have been asked and I’m looking forward to it.”

Maid2Clean nationally provides cleaning services to more than three million homes. For details and to contact Karen click here

Pictured above: Karen Gwynne-Lyons of Maid2Clean