This week (Saturday 22nd August – Friday 28th August) we’re loving Swindon as part of our 15 week #LoveLocalWilts campaign.
Over the next 7 days we will be putting the spotlight on Swindon town centre and it’s fantastic independent businesses with thanks to our sponsor, Fiona Scott Media Consultancy.
Fiona has lived and worked in Swindon since 1991 when she became a reporter on the local newspaper. She’s a member of Switch On To Swindon, advocates for the town as a local journalist and is a frequent town centre visitor with her family. Fiona, said, “I support and applaud any move to bring in a variety of local retail businesses, to reinvigorate our town centre by embracing its amazing heritage and create a more modern ambiance, all stakeholders, including residents, must work in collaboration to achieve this.”
Many businesses in Swindon’s town centre were forced to close during lockdown and need support more than ever as they begin to open up. InSwindon, the town’s Business Improvement District (BID) have launched a #ShineOnSwindon campaign in support of all businesses across the town centre that remained open through lockdown and have since reopened.
Retailers have been given a window decal star filled with colour to display in their show windows as a symbol of support. Images of the stars and businesses have been cascaded across social media (follow the hashtag #ShineOnSwindon) to raise awareness of all those who have reopened for business and continue to do so in the coming weeks and months.
Mark Rogers, BID Manager for inSwindon BID said, “We know for many of our retailers, face-to-face customer experience is a key selling point, and certainly for our high volume of independent retailers. Our Shine On Swindon campaign provides a visual marketing experience to encourage visitors to Love Local. It’s vital that we continue to support our businesses during this challenging time and continue to adapt with them and for them.”
Get out and about, discover Swindon town centre and support the town’s retailers who need your support more than ever. Look out for the #ShineOnSwindon stars as you browse around the town.
Follow the #LoveLocalWilts campaign on social media from Saturday 22nd August – Friday 28th August to see all our Love Local Swindon coverage.