We Love Pets Trowbridge expands despite the challenges of lockdown

By Nick Batten on 21 July, 2021

During uncertain times for business, the launch of a new venture might feel risky, but for Jo Mumford, Owner of the Trowbridge branch of pet care specialists We Love Pets, the timing couldn’t have been better.

After two very successful years running the franchise, Jo has launched We Love Pets Dog Grooming at her branch, the first dog grooming salon to open in the WLP network.

She said, “We’ve been thinking about expanding into the dog grooming market for a while. We Love Pets came through the last recession, so they know what it takes to survive these tough economic times. We are expecting a huge demand for our dog grooming service coming out of lockdown, particularly as our customers return to work and can have their dog walked and groomed hassle-free by people their dog already knows and trusts.”

Getting the salon business at Trowbridge ready has been a family affair. Husband Mark has been using his skills as a qualified electrician to convert the back garden into a purpose-built salon with all the latest equipment and Jo’s niece Cara trained with City & Guilds to become a Level 3 qualified dog groomer.

Cara’s hairdressing background and love of dogs helped Jo realise her dream of owning a dog grooming salon.

“It definitely helps that my niece already has hairdressing skills, ” Jo explained. “When we asked if she would be interested in a change of direction to work with us as a dog groomer, as a massive dog lover, she jumped at the chance. We knew it would be a dream combination of her creative and caring manner with our successful and established pet care business in the area.”

The salon offers a wide range of services for dogs of any breed, size, and coat.

Like all businesses impacted by the Coronavirus pandemic, We Love Pets has had to adapt to adhere to social distancing guidelines. With a strict hygiene policy and the appropriate PPE in place, the dog grooming salon is able to service dogs with minimal risk.

Jo added, “We have clear policies for our staff to ensure risks are minimised and have PPE for as long as it’s needed. We already have a loyal customer base and we know they will support us and advocate that our team are professional and fantastic at their jobs. Myself and my husband are problem solvers and are incredibly determined, so if we want to achieve something, then we will.”

Pictured above: Cara Mumford, a City & Guilds qualified dog groomer for We Love Pets Trowbridge