VisitWiltshire secures Bradford on Avon a starring role in US travel show

By Anita Jaynes on 28 October, 2020

This month, Bradford on Avon has starred in US television series Curious Traveler, as part of an episode on England’s touring route, the Great West Way.

Curious Traveler airs on US television station PBS, the most prominent provider of educational television programming to public television stations in the US. The series explores intriguing locations in Europe and America and is presented by Emmy-winning host and writer, Christine van Blokland. The Great West Way Curious Traveler episode that aired this month will be repeated every 10 weeks on the station, and can also be viewed here.

As an integral part of the Great West Way, Bradford on Avon appears on the 30-minute television show that explores the history of the town and highlights the 13th-century bridge. The town’s high street is also shown with a vast amount of time spent at The Bridge Tea Rooms.

VisitWiltshire secured Bradford on Avon’s top spot on the show as part of the activity it does with the Great West Way, of which two thirds is in Wiltshire. Bradford on Avon is a Designated Ambassador of the Great West Way, supported by Bradford on Avon Town Council.

Fiona Errington, Head of Marketing at Great West Way, said, “Curious Traveler is an excellent travel series and we are so pleased with how they portrayed the Great West Way and delved into the history of each destination on the route, including Bradford on Avon.

“The Great West Way is particularly appealing to US Travelers who love to explore the route’s history and heritage, and quintessentially English destinations and traditions. Securing Bradford on Avon and other destinations in this reputable show help to increase awareness of the route and will result in additional American visitors visiting the area.”

Cllr Simon McNeill- Ritchie, Mayor of Bradford on Avon, commented, “These are difficult times for the tourism sector in Bradford on Avon, as they are elsewhere. I am particularly delighted therefore to see the town featuring so prominently overseas. Bradford on Avon has been a part of the Great West Way programme since its inception and we are looking forward to seeing the route grow in popularity around the globe.”

This month, the Great West Way has launched a new virtual magazine which gives readers an immersive experience with a number of pop-out videos and direct links to websites, which makes planning a trip on the route effortless. All content included in the magazine is in line with current Government guidelines and promotes responsible travel. To view the Great West Way Travel Magazine for free, visit:

Pictured above: The Bridge Tea Rooms at Bradford on Avon