Varn CEO opens the world’s largest search marketing conference in Brighton

By Nick Batten on 2 May, 2024

Tom Vaughton of Bradford-on-Avon-based SEO agency Varn has helped to kick off Brighton SEO, the world’s largest search marketing conference. 

With over 5,000 attendees, digital marketers flock to Brighton twice a year for a two-day global search marketing convention, which aims to help search and digital marketers meet, learn, and do their jobs better.

Tom, who is Chief Executive Officer of Varn, is a regular speaker at the event. After 24 years of working in search marketing, he is frequently asked to share his ideas and thoughts on how search, Google, website visibility and SEO are evolving and impacting brands and businesses.

On April 25th, Tom opened the latest Brighton SEO conference on the main stage, sharing a talk all about ‘the good, the bad and the ugly of SEO success’ to over 3,000 guests.

With more people than ever relying on search engines, AI, voice search and social media as new ways to help us discover information, Tom explored what good SEO looks like for businesses.

Revealing a note of caution in his talk, he said, “If you’ve previously had good website search ranking results and your business revenue is going up, but you are unaware of what your market is doing, you may need to look thoroughly at your competition and the market size, because you may be slowly and unintentionally getting left behind.”

Tom went on to share his insights about long-term SEO success and the importance of staying ahead of what’s coming next in search in order to avoid mediocre website ranking results. 

Varn is an expert SEO and search marketing agency, delivering website rankings and getting businesses visible online. The company combines expertise across technical SEO, AI innovation and data analytics, alongside off-page SEO, outreach and paid search, with clients ranging from ambitious businesses through to global publishing, healthcare and pharma companies. 

You can find out more about what successful SEO looks like from Varn here: varn.co.uk