Tribe Comms help raise vital funds for children’s charity

By Anita Jaynes on 17 October, 2014

The Tribe Communications team on Byte Night.

Tribe Communications a Wiltshire based insight and communications agency based at The Glove Factory Studios in Holt, recently took part in a charity overnight sleep out in Bristol.

Byte Night has taken place across the UK since 1998, when 30 people from the IT industry slept out and raised £35,000 for Action for Children. Since that night, the event has grown to over 1,000 people participating each year across the UK.  Action for Children is a charity which helps vulnerable and homeless young people and this year for the first time a Byte Night was held in the South West.

Byte Night took place on Friday 3 October at  Princes Wharf in central Bristol with corporate sponsors Churngold, Aspinline and People Source Technology Recruitment supporting the event.

Tribe Communications joined some of Bristol’s leading businesses including Business West and worked together to raise a staggering £48,142 and the money is still coming in.

Gareth Jones, Managing Director of Tribe said, “From the moment I heard about Byte Night, I knew we were going to take part. The team at Tribe is like one big family, lots of us have children of our own, and I knew everyone would support this initiative, even though it meant a night on the streets!”

In order to fundraise, the team produced, directed and starred in their own film, which raised awareness of the event itself, as well as the issues significant numbers of children and youngsters in the UK face.

Tribe’s Digital Developer, Chris Waterfield, explained, “Film is a brilliant medium for delivering a powerful message, in a way that’s very emotive. We make so many films for our clients, and always get brilliant feedback from them, so it seemed the obvious way to raise funds.

“Our film didn’t just to raise money for Action for Children, it also raised awareness of homelessness, particularly around young people. It might not be pleasant sleeping outdoors in October but that’s nothing compared to the people who do not have any choice and have to do that night after night.”

In advance of the event earlier this month, Tribe made their film available to Action for Children, who are now going to use it as part of a national campaign. Action for Children’s National Children’s Hour takes place later this month, on 26 October.