toinfinity gives Winston’s Wish a £10K digital boost

By Anita Jaynes on 4 November, 2014

Leading children’s bereavement charity Winston’s Wish will benefit from £10,000 worth of free online support following an appeal from South West digital marketing agency toinfinity.

toinfinity, which has offices in Bristol and Swindon, picked Winston’s Wish as its annual charity following an appeal for charitable organisations to come forward to apply for the fund to support their causes and advance the charities’ online exposure.

The Winston’s Wish team, based in Cheltenham, applied for the fund to boost online marketing, to increase awareness of the charity’s therapeutic services and to improve the process for charitable donations. The digital expertise from the consultants at toinfinity will focus on search engine optimisation, ensuring that potential donors and volunteers are able to find the Winston’s Wish’s website more easily and on improving the user navigation. toinfinity will also work with the charity to further develop its presence on digital channels. The additional exposure and increased donations will enable the charity to support more children and young people, helping them to rebuild their lives positively after the death of their mum, dad, brother or sister.

toinfinity’s managing director, Al Keck, will work directly with the Winston’s Wish team to create an online digital strategy and offer advice on search engine marketing (SEO and PPC), email and website usability.

Al Keck said: “We were really keen to find a charity that could benefit from our digital expertise and support one that wanted to expand its presence online by giving something which has real longevity and tangible value. Rebuilding a life after losing a parent or sibling is tough and we are looking forward to working with such a great cause and helping them make a difference to these young lives.”

Fiona Talwar-Lomberg, Chief Executive of Winston’s Wish commented: “We are delighted to have been chosen as toinfinity’s charity partner. We rely almost entirely on voluntary donations to fund the important work that we do – the online support from Al and his team will be crucial in developing this area further and in raising awareness of our services. We very much look forward to working together. ”

Pictured above: Fiona Talwar-Lomberg, Chief Executive of Winston’s Wish and Al Keck, Managing Director of toinfinity.