Tim Lacey lands NED role at Infinity Nation

By Nick Batten on 6 February, 2018

Infinity Nation, the online retail growth consultancy based in Royal Wootton Bassett, has appointed Tim Lacey as its non-executive director.

Tim, a specialist in the private equity (PE) industry, runs Middle 8 Capital and has worked as managing director and commercial director for a range of PE-backed businesses. Drawing on his understanding of PE, investor’s perspective and needs, Tim will focus on “developing Infinity Nation’s PE services proposition,” which includes the provision of due diligence, audits, 100-day planning and portfolio value-creation support. Tim will also explore potential strategic merger and acquisition opportunities for the agency, as it “looks to scale” in 2018.

Infinity Nation already works with a range of PE-backed businesses, including Prezola, Cass Art and Lombok.

Tim said: “Infinity Nation made a striking impact on the growth trajectory of an e-commerce business I work with. The way they operate coupled with their impressive level of talent and expertise makes for an incredibly exciting proposition. I quickly realised the value they could provide other growth-stage e-commerce and multi-channel retail businesses, as well as lower mid-market PE investors.”

Al Keck, managing director and founder at Infinity Nation, added: “Tim Lacey’s involvement has come at the perfect time in Infinity Nation’s lifecycle, as we invest further in our own expansion. His experience is unrivalled – implementing transformative, scalable growth through building the right platform, people and proposition. He will be invaluable in demonstrating our private equity offering in particular.”

Infinity Nation has recently won new clients Lombok, Herman Miller and Tracklements across all areas of online growth, including SEO, PPC, Email Marketing, Social, CRO and user experience. Other clients include Truffle Shuffle and Home Leisure Direct.

Pictured above: Tim Lacey (left) alongside Al Keck (right)