The increasing importance of using video in business marketing

By Anita Jaynes on 3 March, 2019

It is predicted that by 2022, 80% of all online traffic will be from video content. 

Video is proven to be more effective at getting your message across and connecting with your chosen audience. 

Swindon-based business Eight Interactive is hosting a three-hour workshop for businesses who want to learn why and how to use video as part of their marketing strategy. The masterclass is taking place on Thursday 25 April at the Swindon Marriott Hotel from 9am-12 midday.

The workshop is aimed at businesses who already embrace video content and want fresh ideas and those new to using video and wanting to learn how to get started.

Pam Jones, Director of Eight Interactive will be hosting the workshop. She said, “We will look at why video MUST be part of every company’s marketing strategy, the different types of video content a business can use, our top tips for filming your own video blogs and an overview of the video making tools available to use.

“What I love about creating digital content is the transformation from full text into engaging, rich, video content. It WOWs clients everytime and gets their message across more effectively.”

Pam is an e-learning designer, video creator and consultant and has over 17 years industry experience. 

Tickets for the workshop cost £44.27 and are available via Eventbrite. There are limited spaces available, so make sure you can attend before you register.

To find out more about Eight Interactive visit: and watch their explainer videos online or email

Eight Interactive’s video content can also be found in the new video section of The Business Exchange Swindon & Wiltshire website click here.

Pictured above: Pam Jones, Director of Eight Interactive